Edge One Media

Social Media as a business strategy has a real ephemeral quality to it. The speed at which new tools are developed and introduced adds to its ephemeral nature. What is right today, may not be right tomorrow. The perfect tool for your business may have been invented two weeks ago.

As active members of the social media community, we are pioneers in its business application. We are students and teachers in the space, working together to learn and teach its use. We reach out and engage communities around our interests.

As smaller, sometimes individual brands, we are positioned better to understand how social media can help us. We are able to capitalize on the low cost of entry social media affords us with the potential to reach hundreds, thousands, even millions of people who would otherwise not know who we are. For smaller brands who are effectively networking online, the evidence of its success is immediately reflected in our bottom line.

Bigger, global brands are accustomed to reaching an audience in a certain way, measuring their effectiveness in a certain way, and controlling the conversation in a certain way. At it's very heart, that is the wrong approach to the social web. Social media is an opportunity for us to engage, network, and build community and global brands aren't always sure how to do the math that shows that important.

Social media is the great equalizer. It gives us the opportunity to become a bigger brand while remaining agile and retaining the benfits of being small. We can quickly act on the pulse of the community. We can adopt new technology and respond to intant feedback. We can change the way the world does business.

So, build your network, meet new people, do your business, and care about your clients. Lead by example.

Social media gives us the opportunity to do good things in the public's view. While the bigger brands are struggling to figure things out, we have the opportunity to step in, act quickly, and watch our brands grow.