Author Archives: Edge One

Influencer Marketing

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Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow.

Thirty-four percent of marketing professionals across the globe indicate that influencer marketing is at the top of their investment list for 2022 – placed above mobile web design as well as short-form video. Of those professionals who are currently using influencer marketing, 57% speak to its effectiveness, 46% plan to increase their current investments, and 11% indicate it is the top ROI-generating trend they’ve used.

Why do influencers work so well? Simply put, they are skilled with the platform(s) they use and experts in their niche. Influencers have an established audience that engages with, enjoys, and is influenced by their content. Whether they are widely-known with millions of followers or local with thousands of followers (also known as micro-influencers), investing in influencers can increase your brand awareness and boost sales.

When deciding which influencer to partner with, it’s important to not only look at their follower count, but also the demographics and engagement rates of their following. After partnering with your chosen influencer, it’s important to monitor the campaign performance to make sure your investment is producing the results you are looking for.

If you need help with your marketing strategy or have any questions about influencer marketing, reach out to us today for more information.

Spam Bots on Instagram  

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If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams.

Spam bots are the most prevalent on Instagram. It can be tempting to pay for bots on Instagram
to quickly get likes, followers, and comments. It is always better to organically grow your reach by showing the authenticity of your brand vs. paying for the superficial numbers. Posting curated, quality content is worth it in the long run over short-term gains.

If you’re looking to mitigate the number of bot messages you receive, there are 3 methods:

Change your privacy settings. On Instagram, for instance, you can change your settings to restrict who can tag you to just people you follow. The downside to this is that people you may not follow yet may want to tag you in a product or service you provided.

Block and report the account as spam. This will restrict their ability to tag you in spam posts in the future, and reporting the account can result in the account being taken down.

Finally, you can choose to ignore them and hope it stops on its own!

If you need help with organically growing your presence on social media or have any questions, reach out to us today for more information.

Focus Your Messaging

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In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. 

Crafting short messaging, addressing customer needs, and using straightforward language within your marketing strategy is crucial to truly connecting with your audience while showing that your service/product is the best option. Some different examples of messaging types include:

  • Value
  • Ease
  • Comfort
  • Security
  • Practicality 
  • Sustainability 

If you need help with telling your brand story or have any questions, reach out to us today for more information.

Advantages of Audio Streaming

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The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like Youtube. Listed below are some of the hottest podcasting trends to look out for. 

Podcast Marketing 

Advertising during a podcast for products or brands is an important step for cutting through the noise and getting through to consumers. Shifting from radio to podcasts, consumers are actually more tolerant of advertising during podcasts. Because podcasts are so unique to each individual consumer and their interests, they understand that brand deals and sponsorships fuel the content that they enjoy. 

Live Streaming  

Live recordings are a great way to interact with your audience and boost engagement. Some ways to boost engagement through live streaming include Q&A sessions, debates, events, interviews, discussions, and many more. 

Streaming around targeted topics that audiences can react to in real-time. This is a great way to show audiences that you or your business is looking for feedback while meeting users interests. By 2027, the video streaming market size is projected to reach $184.3 billion. 

Audiobooks

Audiobooks are on the rise as you can conveniently listen to your favorite authors, and discover new favorites on the go. According to Pew Research, 1 in 5 Americans listens to audiobooks.    

Audiobooks present a great opportunity for content creators and businesses to reach a broader audience and promote up-and-coming authors.

If you need help with your audio strategy or have any questions, reach out to us today for more information.

E-Commerce vs. Online Marketplaces: Which is Better for Your Business?

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In light of the Etsy strike, it’s important to discuss diversifying your sales and why having both an Etsy shop and an e-commerce website – as well as selling through social media marketplaces – is beneficial. Similar to having a marketing strategy outside of social media, you need to have multiple sales strategies for your online business. Let’s go over each so you are better informed on your options going forward!

Etsy Marketplace has a trustworthy reputation, and overall the platform is reliable. It is free and easy to set up, so you can get started selling right away! However, there are listing and selling fees, meaning when you add a product to your shop and when you sell a product, fees are incurred. Additionally, it lacks customizability, so you have limited brand awareness. You have a greater potential for reach and exposure, but the site is highly competitive, so it’s crucial that your SEO is spot on in order to be found. 

An e-commerce website, such as WordPress or Shopify, takes time and money to set up and maintain, but it is fully customizable and you have more control over branding and shop policies. There’s no overhead on your individual products, just payments to register the domain name and keep your website up.

Similar to Etsy, social media marketplaces (Facebook Marketplace, Instagram Shopping, Google Shopping, etc.) are easy to sell on and easy to set up, especially if you already have an active audience there. However, competition is high and it’s easy to get lost in the abyss. Additionally, there are fees for each sale made.

Having an e-commerce site as well as selling in online marketplaces is beneficial because if one shop goes down, you have a backup option and can keep your business running. Or, in the case of Etsy, if fees increase more than you are comfortable with, you can pivot your strategy to focus on your e-commerce website and other marketplaces instead. Ultimately, it comes down to not having your eggs all in one basket and doing what works best for your business.

If you need help with your e-commerce website or have any questions about selling online, reach out to us today for more information.