In the first episode of our much-anticipated Season 2, Megan and Nicholas are back with big updates and new ideas for our listeners. Tune in as we discuss what we’ve had going on in the last year, what’s next in store for Refreshing Edge, and the unveiling of our newest segment called “Ask Megan and Nicholas!”
All that and more on another exciting episode of the Refreshing Edge Podcast!
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2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year, it is in your best interest to start planning your marketing strategies and get a jumpstart for 2023. As you begin planning for a new year in relation to your marketing team, certain aspects or goals can change year over year. Setting a budget based on needs such as outsourcing vs. in-house, advertising, professional photography, video, and social media is important to figure out early. In your planning process, you may realize it could be time to reassess priorities such as increasing your social media presence, outsourcing a professional for a specific marketing niche, or refreshing your branding photography in order to elevate your brand.
Understanding the bigger picture and your long-term business goals provides an excellent foundation for your 2023 marketing objectives. According to Hubspot, strategic and tactical planning is defined as, “lying out the long-term, broad goals that a business or individual wants to achieve… while tactical planning outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan”. How you prioritize your strategic and tactical goals will determine how the rest of your 2022 will go, and allow you to be more prepared to meet those goals as we move into 2023.
At this point of the year, you will want to start working on your strategic plan for 2023 and then narrow down your tactical goals to review and revise on a frequent basis. While focusing on small goals in the interim does not immediately show an impact, they feed into and support your big-picture strategic goals and can impact your organization at a high level in order to see impactful changes. Utilizing both strategic and tactical planning along with a solid marketing plan will give you the tools to be well-equipped to grow your business in 2023.
If you need help with your marketing strategy or have any questions about planning, reach out to us today for more information.
Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the past.
If you have been dreaming of the day that you can easily show your driver’s license or I.D. card from your phone while traveling, Arizona is allowing residents that have TSA PreCheck to use their digital identification at select security checkpoints at Phoenix Sky Harbor airport. Soon to follow in Arizona’s footsteps are Colorado, Hawaii, Mississippi, Ohio, Puerto Rico, Connecticut, Georgia, Iowa, Kentucky, Maryland, Oklahoma, and Utah. The new feature is currently supported on iPhone 8 and later as well as Apple Watch Series 4 and later.
Some experts such as Alexis Hancock are raising privacy issues related to this new feature such as, “Overlooking scenarios where people don’t want to tie identity documentation to their devices if they do not wish to, [and how] TSA or other enforcement entities may overstep with this technology”.
Apple announced that they have considered all privacy concerns related to using your smartphone device as a personal identifier. In addition, Apple assured users that their form of I.D. can be used without unlocking their phone, and no hand-off of the phone is required.
If you need help with your marketing strategy or have any questions about new and emerging trends, reach out to us today for more information.
Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year.
Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact on your marketing plan and how you want to focus your target audience.
It is always exciting to land a big influencer partnership to showcase your product or service to different audiences and prove it is the best among competitors. Consider going deeper and adding micro-influencers with a few thousand followers related to your business category into your influencer marketing strategy.
If you need help with your marketing strategy or have any questions about micro-influencer marketing, reach out to us today for more information.
If you allow us to be bold for a moment, we first started this business in 2003 when designing websites often meant marking up html files in a text editor (or worse, Dreamweaver) and linking your own external stylesheet. Tableless web design was a new concept and a little framework named WordPress was just being introduced into the world.
Fast forward 19 years later and the entire landscape of website designers has changed.
The density of innovation in this time period has been incredible. In 2003 we were just scratching the surface separating style from structure and today, we now operate most of our lives through website interfaces to manage our money, order our groceries, schedule our appointments, set our meetings, and a whole host of other things that simply weren’t possible then.
Through it all, we have consistently remained on the edge of technology (pun completely intended) to ensure we could deliver forward compatible websites that would stand the test of time. Many of the websites we have created over the last decade are still alive and prospering on the web today.
We believe in creating websites that accomplish business goals; that connect users with their desired actions; that make it easy to do business on the internet.
And we are proud of the work we create.
So here we are, celebrating our 19th anniversary confidently able to say that we are among the best website designers in Portland, Oregon and we would love to work with you.