Author Archives: Edge One Media

The Importance of Video Content in Social Media Strategy

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From cat videos to five-minute crafts, video content has come a long way since YouTube’s launch back in 2005. The internet has become a video library, ranging from 6 seconds (we see you, Vine fans) to hours of content to binge at will. 

Because this content is so accessible and perfect for our short attention spans (a 2013 study by Microsoft found the average human attention span to be only 8 seconds!), it has risen to be one of the most popular post types on social media. 

It’s not just mindless messaging, though. Your audience is searching for you, and they’re searching video content. YouTube has become the second-largest search engine in the world, led only by Google. Every day, over 1 billion hours of video communications are provided to users on YouTube, and over 2 billion users are logged in each month. People are seeking out visual, informative, and personalized content; from entertainment to instructional videos, the opportunity for you to establish yourself as an expert in your field has never been more accessible.

In their latest report, Cisco projected that 82% of all consumer internet traffic will consist of video content by 2022. This is a huge percentage, and through social media, you can easily take this trend by storm. 

  • Back in 2020, Instagram launched Instagram Reels, which prioritizes short, engaging, informative clips for their users. Reels receive huge amounts of engagement, and are wonderful personal touches to your feed! 

On our social channels, we love to utilize TikTok and Instagram Reels to connect to our community. Check out the Reels to see what we’ve been up to! Videos are the perfect opportunity for our team to show our fun side to our audience, as well as keep up with the latest online trends.

Video content provides an incredible opportunity to connect to your audience in ways we could never do before. It helps create a community by allowing you to easily provide tips and tricks, connect a face to a brand, and show behind-the-scenes action, giving your audience a ticket to a sort of “exclusive club” within your business.

Go post a video today!

Update your Website and SEO Strategy for 2021

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Are you seeing good amounts of traffic on your website but not seeing any leads or customers? It may be time for a Website and SEO Audit to figure out exactly why. 

An audit consists of our team assessing your website configuration and existing SEO for potential improvement. We thoroughly review everything from testing functionality of your site to analytics and provide you with a custom checklist of updates and changes we recommend once completed. The results vary from suggestions to create a content calendar for better organization to investing in a website refresh to make your site more user friendly. 

What your website refresh plan looks like will depend on what your website needs to convert a visitor into a customer. A website should answer the question “Why Should I Do Business With You?” in under 6 seconds of entering. The site should also give customers a call to action of exactly what step to take next, whether that is buying something, reaching out to make contact, or etc.. Ultimately, a website refresh, if needed, will help your business stay relevant in the changing times and continue giving customers the best experience possible interacting with you. 

The next important step after improving your marketing from the audit and refreshing your website is to maintain the website. Keeping your website up to date with plugin updates, framework updates, website backups (and more) helps to fix bugs that protect against hackers. This keeps your website looking good for customers and provides reassurance when browsing your site. 

A website and SEO audit is the best way to get detailed information about what you need to do in order to have greater success in marketing your business. After that, you can decide on what your next steps should be based on the results. We provide audits, website design and refresh, and website maintenance as separate services, so that you are able to take your time and figure out what the best next step is for your business.

How Real Estate Companies Can Best Improve Their Landing Page

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When potential home sellers, buyers or renters start making searches, getting your real estate business to stand out so they can find it is a top priority. If you’re a real estate agent who’s buying or selling, landing pages can be more effective than high-profile listing sites for getting people to your offers. The challenge with all landing pages, though, is making a conversion. Here is a guide to making a high-conversion landing page.

Streamline

Your landing page should be simple and to the point in all aspects, including the copy, images, calls-to-action and search forms. As the business owner, you might be interested in everything your business offers. But a buyer is looking for something specific. A well-performing landing page gives them just that.

Add Unique Content

What goes on an optimized landing page? Anything with high impact that communicates your product or subscription benefits. Avoid rambling paragraphs or dull graphics. According to eRealty Advisors, you need to use video shorts, testimonials, e-books, quotes, photos and more to establish yourself as an authority in your area. Imagery sets the tone and shows what people imagine when they think of real estate, such as obtaining a dream. Photos should evoke feelings, be specific to your offer and present examples of the lifestyle it can provide. Written copy should be condensed and hit all the points a visitor needs to make a decision.

Real estate is about trust. Text should reveal the facts or common concerns, like location, number of bedrooms or fees, that make a case for action. Videos make a connection between the visitor and the product. They can function as tours and are perfect for real estate as moving backgrounds, providing insight and a sense of place. Testimonials build more trust by letting your customers do the talking for you.

Types of Landing Pages

According to Express Writers, well-written landing pages produce conversions and drive a revenue stream. Depending on what your landing page should do, there are generally two types of landing pages: click-through pages and lead gens.

Lead gens, or lead generation pages, are forms for email addresses, names or other pertinent information. They’re calls to action that assemble customer lists for future promotions. Often, informative e-books or web presentations work as incentives in exchange for a visitor’s lead data.

Click-through pages skip long-term promotion and go for a product subscription or sale, typically with one click point taking the visitor to the store checkout to make a sale.

Landing pages are excellent converters because potential customers, whether they come from Google, Twitter or promotional emails, arrive already wanting to know about your offer. Once they get there, they find a page entirely geared to explaining what it is and a clear option for taking action by signing up for promotions or making a purchase.

Want a website that attracts customers to your real estate business? Let us help you!