Healthy, Wealthy and Wise

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Logo Design

The prompt was to utilize feathers or a quill within the logo. This represented Healthy Wealthy & Wise’s goal of finding the health insurance plan that best fills the client’s budget and lifestyle, rather than choosing one for them that best fits the firm’s needs.


We experimented with designs that featured many quills forming an image to the chosen final design that displays a single strong quill. From the handwritten font, multiple colors, and the illustrated quill that is writing, we formed a flexible logo that embodies custom insurance solutions.

About Healthy Wealthy & Wise


“I want to make choosing your health insurance (including Medicare health plans) as painless as possible. Health insurance has changed a lot over the past few years. It is more complicated and we have harder decisions to make before we buy. Gone are the days when we were able to pick health coverage based primarily on cost.”

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