Project Overview

The prompt was to utilize feathers or a quill within the logo. This represented Healthy Wealthy & Wise’s goal of finding the health insurance plan that best fills the client’s budget and lifestyle, rather than choosing one for them that best fits the firm’s needs.

We experimented with designs that featured many quills forming an image to the chosen final design that displays a single strong quill. From the handwritten font, multiple colors, and the illustrated quill that is writing, we formed a flexible logo that embodies custom insurance solutions.