J and J CPAs came to us in need of a complete brand refresh. From a dated bland design to a contemporary feel that relates to their industry and target audience. Along with a new logo we redesigned their business cards and magazine advertising.
As a whole, we utilized the strong dark blue within their previous design and made it the primary color of their printed materials. Not wanting to alienate clients from the brand’s original identity, we updated the previous common serif typeface with a modern serif. The updated “J and J” feature J’s with more personality compared to the previous generic serif J’s.
About J and J CPAs
Jim Kuhn and Joan Edgell are licensed CPAs based in Portland, Oregon. Jim worked for regional and national firms before starting his own practice in 1975. He has provided tax planning and tax return preparation for businesses, large and small, individuals, trusts and estates. Joan is licensed to practice public accounting in Oregon and is a member of the Oregon Society of Certified Public Accountants as well as the American Institute of Certified Public Accountants. Joan has extensive experience in tax planning and tax return preparation.