Tag Archives: advertising

Advantages of Audio Streaming

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The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like Youtube. Listed below are some of the hottest podcasting trends to look out for. 

Podcast Marketing 

Advertising during a podcast for products or brands is an important step for cutting through the noise and getting through to consumers. Shifting from radio to podcasts, consumers are actually more tolerant of advertising during podcasts. Because podcasts are so unique to each individual consumer and their interests, they understand that brand deals and sponsorships fuel the content that they enjoy. 

Live Streaming  

Live recordings are a great way to interact with your audience and boost engagement. Some ways to boost engagement through live streaming include Q&A sessions, debates, events, interviews, discussions, and many more. 

Streaming around targeted topics that audiences can react to in real-time. This is a great way to show audiences that you or your business is looking for feedback while meeting users interests. By 2027, the video streaming market size is projected to reach $184.3 billion. 

Audiobooks

Audiobooks are on the rise as you can conveniently listen to your favorite authors, and discover new favorites on the go. According to Pew Research, 1 in 5 Americans listens to audiobooks.    

Audiobooks present a great opportunity for content creators and businesses to reach a broader audience and promote up-and-coming authors.

If you need help with your audio strategy or have any questions, reach out to us today for more information.

3 Reasons Why Your Ads Are Underperforming

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If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your success.

1. Your Campaign and Website Pages Are Not Aligning

Be sure that when linking your ads, they direct to a specific landing page for consumers to easily convert. The home page has all the generic information about the business, but a landing page is better optimized and customizable for conversions. Once you have an established landing page, make sure that your campaign descriptions, headlines, and landing pages have seamless messaging that all compliments each other. This allows for a consumer to resonate with your service or products all the way from web searches, clicking on the ad, and through the website experience.

2. Call to Action is Not Clear

The call to action in your ad needs to match up with the ad copy, along with a relevant landing page. Be sure to show the benefit of your product or service, how you differ from competitors, and implement an easy process for customers to move through the purchase funnel of awareness, interest desire, + action.

3. Budget Is Constrained

Having a low budget that is less than the recommended amount can prevent you from getting traffic. Make sure you are allocating at least $20/day PER campaign to be able to scale and optimize your campaigns properly.

If you are having issues and need support navigating your ads, reach out to us today for more information.

If You Don’t Market Yourself, Who Will? – LinkedIn Ads

linkedin ads

Advertisements are an important part of business used mainly to generate leads. LinkedIn is a platform that specifically targets business professionals to network and connect. The question is: What is the best way to market your business using LinkedIn? 

The first step is to know the difference between a business and personal profile. If you are the owner of a company, you should have both. Similar to a website, your company profile showcases your brand. When others find it, it should quickly answer the questions of who you are and what you specialize in. Make sure your profile is always up to date! Your personal profile is all about you. Your accomplishments, recommendations, career focus and experiences. Differentiating the two helps when it comes time to plan your marketing strategies. 

Planning your marketing strategy is where LinkedIn ads come in. Most ads have a trial period before they actually start showing results, especially when starting from nothing. If you have the budget to invest and the trust and patience to give the ads a real chance, then it is worthwhile. Linkedin ads can be set to specifically target a certain audience and be as personable as you’d like. 

“If you don’t market yourself, who will?” is an appropriate way to look at advertising. LinkedIn is a platform created for professionals to connect. Using ads to give your company a greater audience and reach in the professional world is welcomed and if you are good at what you do, it will only bring your business more success in the long run. Reach out to us at hello@edge-one.com or give us a call at 503-567-7343 if you are in need of an ads consultation or ad management for any platform.