Tag Archives: Brand

If You Don’t Market Yourself, Who Will? – LinkedIn Ads

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Advertisements are an important part of business used mainly to generate leads. LinkedIn is a platform that specifically targets business professionals to network and connect. The question is: What is the best way to market your business using LinkedIn? 

The first step is to know the difference between a business and personal profile. If you are the owner of a company, you should have both. Similar to a website, your company profile showcases your brand. When others find it, it should quickly answer the questions of who you are and what you specialize in. Make sure your profile is always up to date! Your personal profile is all about you. Your accomplishments, recommendations, career focus and experiences. Differentiating the two helps when it comes time to plan your marketing strategies. 

Planning your marketing strategy is where LinkedIn ads come in. Most ads have a trial period before they actually start showing results, especially when starting from nothing. If you have the budget to invest and the trust and patience to give the ads a real chance, then it is worthwhile. Linkedin ads can be set to specifically target a certain audience and be as personable as you’d like. 

“If you don’t market yourself, who will?” is an appropriate way to look at advertising. LinkedIn is a platform created for professionals to connect. Using ads to give your company a greater audience and reach in the professional world is welcomed and if you are good at what you do, it will only bring your business more success in the long run. Reach out to us at hello@edge-one.com or give us a call at 503-567-7343 if you are in need of an ads consultation or ad management for any platform.

Facebook and Instagram Ads- Which platform is best for your business?

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Facebook and Instagram may have some overlapping features, but overall users interact with them each uniquely. Determining which platform to use for ads if you don’t have the budget for both could be tricky- but it all comes down to your target audience and end goals.

According to Pew Research Center, Instagram is most popular between ages 18-24, while Facebook’s general audience is wider ranging, with 68% being between ages 50 to 64. Both Facebook and Instagram have algorithms and ways to target your ads to specific audiences.

Instagram is a visual platform, so it works great for businesses who have photography or videos to display. Facebook has the capability for users to have discussions, see your events, and more background information and content about your company as a whole. 

Facebook’s ad manager is integrated with Instagram, so that makes managing ads on both platforms easy. Testing one for a while and then stopping and testing the other works too! 

Take some time to think about what goal you are trying to achieve with ads and who your demographic is. Reach out to us at hello@edge-one.com or give us a call at 503-567-7343 if you are in need of an ads consultation or ad management for any platform.