Tag Archives: tips

Google My Business Customer Service Updates

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There can be many common issues that business owners face while utilizing Google My Business. You may have logged in to your Google My Business dashboard, had a question, comment, or concern, and needed to contact customer service on short notice. Over the past year, Google My Business has combined all of their previous contact forms into one form available here.  Additionally, there have been more updates to ways to get in touch with Google My Business that we outline below.

Google has done away with the ability to call their toll-free customer support number, and they have made it very difficult to find their email support. Here is how to email Google customer support through your dashboard:

  • Click the support link in the bottom left of the Google My Business Dashboard
  • Select contact us
  • Answer the support questions and Google will direct you to a help center document or give you the option to email Google My Business customer service support
Contact Us

Social Media

There are also other ways to get Google’s attention through social media. If you go to their Facebook Page and comment on their posts or send them a message, their customer support team will be in contact with you. 

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Additionally, you can contact Google My Business through their Twitter account either through private messages or by sending a tweet and tagging them @GoogleMyBiz. 

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Google My Business tends to have personalized and fast responses on social media, so it may be more convenient if you are an avid social media user. 

If you don’t want to wait for a customer service rep to get back to you, you can also check out the Google My Business Help Center, which has more detailed information about common issues Google My Business members stumble across while using the platform. If you’d rather someone else help solve the puzzle and work with Google on your behalf, contact us to set up a call and we will take care of it for you. 

Canva Vs Graphic Designer

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Canva, Adobe Illustrator, and Photoshop are each platforms that are used for design work. While Adobe Illustrator and Photoshop are more versatile in content creation and can be used for branding, photography, graphic design, etc, it tends to be Canva that we often see businesses try to use for every design need.  

Canva is easy to use and often utilized to create custom templates for social media, presentations, and other marketing materials. Trying to use Canva for logo creation or graphic design doesn’t allow for much original design or creativity due to the nature of the pre-made templates on the platform. That means the design wouldn’t be very unique or high quality. 

Adobe Illustrator and Photoshop have a higher learning curve than Canva so it takes time to use each platform to its full potential. They also are more expensive. The reason behind this is Adobe Illustrator and Photoshop give the designer freedom to build a design completely from scratch. The product is always high quality if the designer is doing it right. 

Having a designer who knows what they are doing is extremely important, with all platforms! When we have our Graphic Designer create something on Canva vs our Administrative Assistant, the results are wildly different. (see below) 

If you have the capability to learn Adobe Illustrator and Photoshop and have an eye for design, we encourage you to purchase the platforms as it may be worth your while in the long run. Remember, Canva is great to use for template work but won’t do your brand justice if you use it for logo or other graphic design needs. Professional designers have the ability to listen to your needs and turn your ideas into a design that matches your style best. We think it’s worth it to have a design created you will use for years to come.

Reach out to us today if you have any further design questions.

6 Simple Tips for Creating Videos for Your Business

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Wanting to record videos for your business? We’ve created a list of recommendations to make sure your videos look and sound good for your intended audience. Once you get these down, you will start getting comfortable with recording in no time!    

1. Shoot in a quiet place.

The last thing you want is your neighbor’s lawnmower making a surprise appearance in your audio. Try to keep distractions to a minimum and make sure the focus is on the words you’re saying.

2. Face a window so the natural light can hit your face.

Good lighting is the easiest way to up-level your videos. Make sure the light hits your face / subject so you don’t end up with stark shadows or grainy video. If you position a light source behind you, your whole video will become dark and it becomes a distraction. Keep the light sources in front!

3. If shooting at night, consider using a ring light to improve the lighting. 

We recommend a tripod / phone holder which can be helpful to steady your device while recording. Without some type of light in a dark place, it may look like you are just a floating face. That could be humorous, but probably not what you’re looking for!

4. Look directly into the camera when speaking and not at the preview screen.

One of the biggest problems with self-created videos is when the subject looks at the preview screen instead of directly into the camera. If you look directly at the camera, the user watching the video will feel like you’re looking directly at them, which creates a deeper sense of connection on playback.

5. Use whatever device is convenient for you to record.

The best camera in the world is the one you have access to at any moment. A phone or computer will do the job – don’t overthink it! Don’t let technology be the obstacle that keeps you from creating content. The act of creating content will make you better at creating content and you can upgrade your skills and equipment over time.

6. Don’t treat any one video with extreme reverence.

The most important thing is that you record the video, get comfortable doing it, and then keep doing it. Keep. Doing. It. This is a volume game and you can’t create one video and expect it to be the final word on the topic. Your audience needs reminders, check ins, and accountability to incorporate your expertise into theirs.

5 Things You Should Do To Spring Clean Your Website

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Winter has a way of making people put their heads down to get through the short, cold days to get to Spring. As the days get longer and the sun shines brighter, it gets a little easier to check in and assess the current state of your website.

How is the traffic? How are conversions? Is everything working? Whatever your situation, here are five things you can do to help answer those questions and position yourself for the future.

1. Check your forms to make sure they’re working.

It can happen without you realizing, but your contact forms can suddenly stop delivering. Electronic mail delivery is always in flux with anti-spam measures, server changes, and different delivery protocols. What works today, may not work tomorrow. We recommend running contact form tests once a month just to ensure there isn’t a problem with receiving your emails.

Contact form submissions are the desired result of most service-based businesses, so do a check in to make sure you are hearing from people who want to contact you.

2. Check the date on your website.

It’s fairly common to put the year and copyright in the footer of your website. It’s also fairly common to forget about it and leave it alone as time passes. The problem here is that an old date is a subtle sign to users that your website isn’t up to date (even if that’s not really the case).

So, when you go to your website, just do a quick check to make sure it displays the current year. Bonus points if you can make the year on your website change automatically from year to year so you don’t have to worry about it anymore (hint: we know how to do this).

3. Make it easy to contact you.

When a user first gets to the website, is it easy for them to find your phone number? Address? Contact Form? Social Channels? Whatever the desired action is, you should make it as easy as possible for the user to do it.

It’s also a good time to revisit what a successful interaction with your website looks like. Is it spending time on your site? Reaching out and making contact? Buying something? Be clear on your goals and make it easy for the user to accomplish them.

4. Update your social channels.

This one has two meanings. First, take a look at your website and make sure your relevant social channels are linked correctly. The social landscape changes quickly and many of the networks from last year could have changed, shuttered, or not seen much recent activity.

Second, update the social channels you’re using (meaning, if you choose to display them on your website, you should try to interact on the channels to show activity). It’s great that you have a Youtube channel, but if you’re last video was from 2015, does it really deserve a badge on your website? Use them or lose them.

5. Post a blog

Do you have a blog section? Do you update it regularly? Did you know it’s one of the best forms of self promotion you can do on the internet?

If you answered no to any of these questions, this is the action for you. Just stop reading and go write a blog post (or get in touch about how to make it happen). Blogging has so many benefits (expands your keywords, shows you update your site regularly, positions you as an expert, I can’t list them all because there are too many, etc), that it’s time to make it a part of your routine.

So, that’s a pretty easy list, right? All told, you could probably accomplish most of this in less than an hour and have a fresh presentation for Spring. As always, if you have questions about anything, please reach out. We are here to help and encourage success wherever we can.