2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year, it is in your best interest to start planning your marketing strategies and get a jumpstart for 2023. As you begin planning for a new year in relation to your marketing team, certain aspects or goals can change year over year. Setting a budget based on needs such as outsourcing vs. in-house, advertising, professional photography, video, and social media is important to figure out early. In your planning process, you may realize it could be time to reassess priorities such as increasing your social media presence, outsourcing a professional for a specific marketing niche, or refreshing your branding photography in order to elevate your brand.
Understanding the bigger picture and your long-term business goals provides an excellent foundation for your 2023 marketing objectives. According to Hubspot, strategic and tactical planning is defined as, “lying out the long-term, broad goals that a business or individual wants to achieve… while tactical planning outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan”. How you prioritize your strategic and tactical goals will determine how the rest of your 2022 will go, and allow you to be more prepared to meet those goals as we move into 2023.
At this point of the year, you will want to start working on your strategic plan for 2023 and then narrow down your tactical goals to review and revise on a frequent basis. While focusing on small goals in the interim does not immediately show an impact, they feed into and support your big-picture strategic goals and can impact your organization at a high level in order to see impactful changes. Utilizing both strategic and tactical planning along with a solid marketing plan will give you the tools to be well-equipped to grow your business in 2023.
If you need help with your marketing strategy or have any questions about planning, reach out to us today for more information.
Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the past.
If you have been dreaming of the day that you can easily show your driver’s license or I.D. card from your phone while traveling, Arizona is allowing residents that have TSA PreCheck to use their digital identification at select security checkpoints at Phoenix Sky Harbor airport. Soon to follow in Arizona’s footsteps are Colorado, Hawaii, Mississippi, Ohio, Puerto Rico, Connecticut, Georgia, Iowa, Kentucky, Maryland, Oklahoma, and Utah. The new feature is currently supported on iPhone 8 and later as well as Apple Watch Series 4 and later.
Some experts such as Alexis Hancock are raising privacy issues related to this new feature such as, “Overlooking scenarios where people don’t want to tie identity documentation to their devices if they do not wish to, [and how] TSA or other enforcement entities may overstep with this technology”.
Apple announced that they have considered all privacy concerns related to using your smartphone device as a personal identifier. In addition, Apple assured users that their form of I.D. can be used without unlocking their phone, and no hand-off of the phone is required.
If you need help with your marketing strategy or have any questions about new and emerging trends, reach out to us today for more information.
If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams.
Spam bots are the most prevalent on Instagram. It can be tempting to pay for bots on Instagram
to quickly get likes, followers, and comments. It is always better to organically grow your reach by showing the authenticity of your brand vs. paying for the superficial numbers. Posting curated, quality content is worth it in the long run over short-term gains.
If you’re looking to mitigate the number of bot messages you receive, there are 3 methods:
Change your privacy settings. On Instagram, for instance, you can change your settings to restrict who can tag you to just people you follow. The downside to this is that people you may not follow yet may want to tag you in a product or service you provided.
Block and report the account as spam. This will restrict their ability to tag you in spam posts in the future, and reporting the account can result in the account being taken down.
Finally, you can choose to ignore them and hope it stops on its own!
If you need help with organically growing your presence on social media or have any questions, reach out to us today for more information.
In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand.
Crafting short messaging, addressing customer needs, and using straightforward language within your marketing strategy is crucial to truly connecting with your audience while showing that your service/product is the best option. Some different examples of messaging types include:
If you need help with telling your brand story or have any questions, reach out to us today for more information.
The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like Youtube. Listed below are some of the hottest podcasting trends to look out for.
Advertising during a podcast for products or brands is an important step for cutting through the noise and getting through to consumers. Shifting from radio to podcasts, consumers are actually more tolerant of advertising during podcasts. Because podcasts are so unique to each individual consumer and their interests, they understand that brand deals and sponsorships fuel the content that they enjoy.
Live recordings are a great way to interact with your audience and boost engagement. Some ways to boost engagement through live streaming include Q&A sessions, debates, events, interviews, discussions, and many more.
Streaming around targeted topics that audiences can react to in real-time. This is a great way to show audiences that you or your business is looking for feedback while meeting users interests. By 2027, the video streaming market size is projected to reach $184.3 billion.
Audiobooks are on the rise as you can conveniently listen to your favorite authors, and discover new favorites on the go. According to Pew Research, 1 in 5 Americans listens to audiobooks.
Audiobooks present a great opportunity for content creators and businesses to reach a broader audience and promote up-and-coming authors.
If you need help with your audio strategy or have any questions, reach out to us today for more information.