Tag Archives: website

If You Don’t Market Yourself, Who Will? – LinkedIn Ads

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Advertisements are an important part of business used mainly to generate leads. LinkedIn is a platform that specifically targets business professionals to network and connect. The question is: What is the best way to market your business using LinkedIn? 

The first step is to know the difference between a business and personal profile. If you are the owner of a company, you should have both. Similar to a website, your company profile showcases your brand. When others find it, it should quickly answer the questions of who you are and what you specialize in. Make sure your profile is always up to date! Your personal profile is all about you. Your accomplishments, recommendations, career focus and experiences. Differentiating the two helps when it comes time to plan your marketing strategies. 

Planning your marketing strategy is where LinkedIn ads come in. Most ads have a trial period before they actually start showing results, especially when starting from nothing. If you have the budget to invest and the trust and patience to give the ads a real chance, then it is worthwhile. Linkedin ads can be set to specifically target a certain audience and be as personable as you’d like. 

“If you don’t market yourself, who will?” is an appropriate way to look at advertising. LinkedIn is a platform created for professionals to connect. Using ads to give your company a greater audience and reach in the professional world is welcomed and if you are good at what you do, it will only bring your business more success in the long run. Reach out to us at hello@edge-one.com or give us a call at 503-567-7343 if you are in need of an ads consultation or ad management for any platform.

Facebook and Instagram Ads- Which platform is best for your business?

Instagram Login

Facebook and Instagram may have some overlapping features, but overall users interact with them each uniquely. Determining which platform to use for ads if you don’t have the budget for both could be tricky- but it all comes down to your target audience and end goals.

According to Pew Research Center, Instagram is most popular between ages 18-24, while Facebook’s general audience is wider ranging, with 68% being between ages 50 to 64. Both Facebook and Instagram have algorithms and ways to target your ads to specific audiences.

Instagram is a visual platform, so it works great for businesses who have photography or videos to display. Facebook has the capability for users to have discussions, see your events, and more background information and content about your company as a whole. 

Facebook’s ad manager is integrated with Instagram, so that makes managing ads on both platforms easy. Testing one for a while and then stopping and testing the other works too! 

Take some time to think about what goal you are trying to achieve with ads and who your demographic is. Reach out to us at hello@edge-one.com or give us a call at 503-567-7343 if you are in need of an ads consultation or ad management for any platform.

5 Things You Should Do To Spring Clean Your Website

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Winter has a way of making people put their heads down to get through the short, cold days to get to Spring. As the days get longer and the sun shines brighter, it gets a little easier to check in and assess the current state of your website.

How is the traffic? How are conversions? Is everything working? Whatever your situation, here are five things you can do to help answer those questions and position yourself for the future.

1. Check your forms to make sure they’re working.

It can happen without you realizing, but your contact forms can suddenly stop delivering. Electronic mail delivery is always in flux with anti-spam measures, server changes, and different delivery protocols. What works today, may not work tomorrow. We recommend running contact form tests once a month just to ensure there isn’t a problem with receiving your emails.

Contact form submissions are the desired result of most service-based businesses, so do a check in to make sure you are hearing from people who want to contact you.

2. Check the date on your website.

It’s fairly common to put the year and copyright in the footer of your website. It’s also fairly common to forget about it and leave it alone as time passes. The problem here is that an old date is a subtle sign to users that your website isn’t up to date (even if that’s not really the case).

So, when you go to your website, just do a quick check to make sure it displays the current year. Bonus points if you can make the year on your website change automatically from year to year so you don’t have to worry about it anymore (hint: we know how to do this).

3. Make it easy to contact you.

When a user first gets to the website, is it easy for them to find your phone number? Address? Contact Form? Social Channels? Whatever the desired action is, you should make it as easy as possible for the user to do it.

It’s also a good time to revisit what a successful interaction with your website looks like. Is it spending time on your site? Reaching out and making contact? Buying something? Be clear on your goals and make it easy for the user to accomplish them.

4. Update your social channels.

This one has two meanings. First, take a look at your website and make sure your relevant social channels are linked correctly. The social landscape changes quickly and many of the networks from last year could have changed, shuttered, or not seen much recent activity.

Second, update the social channels you’re using (meaning, if you choose to display them on your website, you should try to interact on the channels to show activity). It’s great that you have a Youtube channel, but if you’re last video was from 2015, does it really deserve a badge on your website? Use them or lose them.

5. Post a blog

Do you have a blog section? Do you update it regularly? Did you know it’s one of the best forms of self promotion you can do on the internet?

If you answered no to any of these questions, this is the action for you. Just stop reading and go write a blog post (or get in touch about how to make it happen). Blogging has so many benefits (expands your keywords, shows you update your site regularly, positions you as an expert, I can’t list them all because there are too many, etc), that it’s time to make it a part of your routine.

So, that’s a pretty easy list, right? All told, you could probably accomplish most of this in less than an hour and have a fresh presentation for Spring. As always, if you have questions about anything, please reach out. We are here to help and encourage success wherever we can.