Email marketing is a popular marketing tool, and for good reason! It forces your audience to take direct action by either reading, deleting, or archiving your email. When used correctly, email marketing builds relationships with your audience while driving traffic to your sites, whether it’s your blog, social media, or e-commerce site.
Regardless of why you use email marketing, the success of your campaigns relies on two statistics: the open rate and the click-through rate. Here are 3 simple ways to improve your email marketing:
🔥 Make sure that you have a catchy subject line. Boring headlines are quickly ignored and lost in inboxes! Adding a cliffhanger or question is a good way to increase the open rate.
🔥 Avoid relying on stock photography or infographics. Have professional photos taken of you or your business, or even take photos on your own smartphone. This is a good way to build a relationship with your audience.
🔥 Include a clear Call-To-Action (CTA) and tell the reader what you want them to do (e.g. leave a review, book an appointment, check out a new product). This is a good way to increase the click-through rate.
Are you getting the results you want from your email marketing? Whether it’s providing suggestions on your current strategy or taking on the campaigns altogether, we are here to help.
Reach out today and give your brand a Refreshing Edge.