The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like Youtube. Listed below are some of the hottest podcasting trends to look out for. 

Podcast Marketing 

Advertising during a podcast for products or brands is an important step for cutting through the noise and getting through to consumers. Shifting from radio to podcasts, consumers are actually more tolerant of advertising during podcasts. Because podcasts are so unique to each individual consumer and their interests, they understand that brand deals and sponsorships fuel the content that they enjoy. 

Live Streaming  

Live recordings are a great way to interact with your audience and boost engagement. Some ways to boost engagement through live streaming include Q&A sessions, debates, events, interviews, discussions, and many more. 

Streaming around targeted topics that audiences can react to in real-time. This is a great way to show audiences that you or your business is looking for feedback while meeting users interests. By 2027, the video streaming market size is projected to reach $184.3 billion. 

Audiobooks

Audiobooks are on the rise as you can conveniently listen to your favorite authors, and discover new favorites on the go. According to Pew Research, 1 in 5 Americans listens to audiobooks.    

Audiobooks present a great opportunity for content creators and businesses to reach a broader audience and promote up-and-coming authors.

If you need help with your audio strategy or have any questions, reach out to us today for more information.