Author Archives: Edge One

Marketing, Websites, and Your Brand

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Why you should use all three to power your business and make it grow.

Do you have a favorite “go to” restaurant? Or are you loyal to one clothing company over another? If yes, then why? 

Was the website easy to order from and the staff friendly? Or maybe customer service was super responsive?  Whatever the reason is, it’s normal and so easy to become brand loyal. It also feels wonderful to have a good experience and then be able to share with family and friends.

From a business perspective, having loyal customers who share your product with their friends and family is exactly what you want! Below are some fun facts about what having marketing, a logo, and website can do for your business:

Marketing your company is important because it informs customers about the products and services you offer. The content on your platforms shows potential customers what makes you unique. If customers see that you haven’t posted anything for 6 months, have only a few reviews and are not responsive on your pages, they are going to keep searching. Keeping posts frequent and interesting AND engaging with your audience will help to build and sustain relationships, while also making you stand out! As Megan and Nicholas say, “If you don’t promote yourself, who will?” 

Creating a unique logo helps your business because the logo is the point of recognition for your company. When people think of your product, wouldn’t it be awesome if your logo was the first to pop into their heads? In order to have a memorable logo, the color, style, and shape of your design should show who you are and what you do. Your logo should be consistent throughout your website, social media, and products, as well. Consistency will make your product stay in the minds of your customer. 

A website, on top of marketing and a logo is what gives your business a competitive edge. A proper website improves your business image and helps build your reputation. It gives customers another access point to learn more about you, contact you, and refer people to you. 

Websites also enhance the customer experience, show that you are professional, and can save you money in the long run by converting page views into customers. 

Overall, designing a website, logo, and marketing plan as a business can make or break how the public views you. People are drawn to businesses that are reliable and more often than not now, are doing their research to know exactly what they are paying for. 

If you can show customers how great you are by cultivating happy reviews, delivering wonderful customer service, presenting a professional and easy to use website, with a consistent brand to top it off, then you should do it. Your brand is what separates you from everyone else, make sure it represents you well.  

For any further information or inquiries on this topic, contact us here.

Leadership Series: Debi Mollahan, CEO of the Tigard Chamber of Commerce | Refreshing Edge Podcast 23

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We are back with another entry into our Leadership Series with Tigard Chamber of Commerce CEO, Debi Mollahan! We have been especially connected to this Chamber over the last 10 years and were excited to catch up with Debi to talk about leadership in Tigard, being more inclusive in the business community, and utilizing your team’s strengths.

Plus, she shares her top 3 leadership traits, talks about what she admires in city leadership, and how everyone deploys leadership in their life.

We very much enjoyed Debi’s thoughtful insights on leadership, business, and life, and hope that you do too!

P.S. You should join our Free Facebook Group! Visit Us Here. What are you waiting for?

P.P.S. Did you know that if you subscribed to this podcast, you would be able to get notified about new episodes as they are published? We’re available on Apple Podcasts, Google Play, Stitcher, and Spotify. Click here to pick your favorite and get our podcasts automatically as they roll out.

Leadership Series: Liz Hartman, Executive Director of the Lake Oswego Chamber of Commerce | Refreshing Edge Podcast 22

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We love leadership so much, we’re doing a whole series on it! In this episode, we visit with Liz Hartman, Executive Director of the Lake Oswego Chamber of Commerce about leadership in her city, the general business climate, and what people are struggling with right now.

She also gives thoughtful insight on Lake Oswego’s unique position in the Metro area, how the chamber integrates with local government, and her top 3 leadership traits.

We very much enjoyed our conversation and hope you will too!

P.S. Are you a Member of our Free Facebook Group yet, Visit Us Here. What are you waiting for?

P.P.S. Have you subscribed to our Podcast yet? We’re available on Apple Podcasts, Google Play, Stitcher, and Spotify. Click here to pick your favorite and get our podcasts automatically as they roll out.

Leadership Series: Lorraine Clarno, President/CEO of the Beaverton Chamber of Commerce | Refreshing Edge Podcast 21

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It’s a special 4th of July edition of the Refreshing Edge Podcast and what better way to celebrate than another addition to our Leadership series!?!

There is no better way!

This time, we’re catching up with Lorraine Clarno, the President/CEO of the Beaverton Chamber of Commerce to talk about diversity in Beaverton, the local business community, and how the city’s leadership is about to undergo a BIG change.

Plus, we talk about the difficulty of the economic reopening and how the fits and starts are hurting small business and, as always, we ask what her top three leadership traits are.

We hope you enjoy!

P.S. Are you a Member of our Free Facebook Group yet, Visit Us Here. What are you waiting for?

P.P.S. Have you subscribed to our Podcast yet? We’re available on Apple Podcasts, Google Play, Stitcher, and Spotify. Click here to pick your favorite and get our podcasts automatically as they roll out.

Leadership Series: Kevin O’Malley, CEO of the Wilsonville Chamber of Commerce | Refreshing Edge Podcast Episode 20

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We love leadership so much, we’re doing a whole series on it! In this episode, we visit with Wilsonville Chamber of Commerce CEO, Kevin Ferrasci O’Malley about leadership in his city, the general business climate, and what people are struggling with right now.

He also gives thoughtful insight on what we can do to be more inclusive, how to embrace change, and his top 3 leadership traits.

We very much enjoyed our conversation and hope you will too!

P.S. Are you a Member of our Free Facebook Group yet, Visit Us Here. What are you waiting for?

P.P.S. Have you subscribed to our Podcast yet? We’re available on Apple Podcasts, Google Play, Stitcher, and Spotify. Click here to pick your favorite and get our podcasts automatically as they roll out.