Author Archives: Edge One

The AI Episode


In this episode of The Refreshing Edge Podcast, we have the pleasure of welcoming our social strategist Erica to the show. Erica discusses the emergence of AI and its impact on the workforce, sharing insights on how it will change the way we work and what new forms of work are likely to emerge.

Erica also delves into the challenges and opportunities presented by AI, including the need for individuals and organizations to adapt and embrace change. We also provide insight on how to prepare for a future where AI plays an increasingly important role.

If you’re interested in the latest developments in AI and want to learn more about what the future holds, this episode is not to be missed. So join us as we explore the exciting world of AI with Erica and Nicholas.

All this and more on another exciting episode of The Refreshing Edge Podcast.

The Top Web Design Trends of 2023 – Refreshing Edge Podcast

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In this episode of the Refreshing Edge Podcast, we’re joined by Jake Olsen, Lead Designer at Edge One Media, to discuss how calls-to-action, interactive elements, micro interactions, and video are changing the way websites are built. Jake is a renowned web designer and developer with over a decade of experience in creating innovative and engaging website designs. Together, we’ll explore these design techniques and their impact on user experience and engagement. Tune in for valuable insights and actionable tips to stay ahead of the curve in the exciting world of web design.

Marketing in February: Strategies For Success

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February is a month of love and new beginnings, and it’s also a great time to re-evaluate your marketing strategies and make some changes. The start of a new year is always an excellent opportunity to set new goals and focus on growth, and this is especially true for your marketing efforts.

Here are some strategies you can implement to boost your marketing in February:

  1. Utilize Social Media: Social media is a powerful tool for reaching out to your target audience. Platforms like Facebook, Instagram, and Twitter can help you connect with your customers, share updates about your products or services, and build brand awareness. Make sure to post regularly, engage with your followers, and use relevant hashtags to reach a wider audience.
  2. Embrace Email Marketing: Email marketing is a cost-effective way to reach your target audience and keep them engaged. You can use email to promote your products or services, share industry news and updates, or offer special promotions and discounts. Make sure your email campaigns are well-designed, visually appealing, and offer valuable information to your subscribers.
  3. Invest in Content Marketing: Content marketing is a long-term strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a defined audience. This could include blog posts, infographics, videos, and more. The goal of content marketing is to educate and inform your audience and establish your brand as a trusted authority in your industry.
  4. Utilize Influencer Marketing: Influencer marketing is a form of marketing where you partner with influencers in your industry to promote your products or services. Influencer marketing can help you reach a new, targeted audience and increase brand awareness. Choose influencers who have a large following in your target market, and make sure their values align with your brand.
  5. Optimize Your Website: Your website is often the first impression potential customers have of your brand, so it’s important to make sure it’s up-to-date, visually appealing, and easy to navigate. Make sure your website is optimized for search engines, and include clear calls to action on every page.

February is the perfect time to take your marketing to the next level. By embracing these strategies, you can reach your target audience, build brand awareness, and drive sales. At Edge One Media, we are committed to helping our clients succeed, and we would be happy to help you with your marketing efforts. Contact us today to learn more.

Marketing During the Winter Holidays

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December is here, the New Year is rapidly approaching, and holiday marketing is in full swing. This time of year, consumers are flooded with holiday messages, promotions, and sales from every channel. Finding ways to stand out from other brands can be difficult. Consider these trends, strategies, and campaigns when planning your holiday marketing in 2023.

Diversity and Inclusivity

“Diversity, inclusion, and belonging are increasingly becoming more important to the customers you serve, even more so when they or someone in their circle is a part of a diverse group.”


Diversity and inclusivity in holiday marketing are extremely important. While over 90% of consumers celebrate Christmas, it’s not the only major holiday celebrated in December. Hanukkah and Kwanzaa combined are celebrated by 20% of consumers. Tailoring your message to each of the major holidays will help you stand out from other brands.

Hanukkah is a Jewish festival commemorating the rededication of the Temple in Jerusalem. It is observed for eight nights and days, beginning the 25th day of Kislev according to the Hebrew calendar. Because the Hebrew calendar differs from the Gregorian calendar, Hanukkah is celebrated anytime between late November and late December depending on the year. If you choose to incorporate Hanukkah into your holiday marketing plan, be sure to research the holiday and use imagery that depicts the traditions, festivities, and colors.

Kwanzaa is the annual celebration of African-American culture. It is observed from December 26th to January 1st, ending with a communal feast called Karamu. Unlike other holidays, Kwanzaa is focused on reflection and community rather than gifts. Instead of promoting sales targeted toward Kwanzaa, consider recognizing and supporting businesses and non-profits owned by African-Americans.

Another inclusivity strategy would be to take a neutral stance and not market toward any specific holidays. Focus on a winter sales campaign rather than a holiday campaign and use seasonal imagery (snowflakes, hot chocolate, etc.). Your brand will stand out by not capitalizing on any particular holiday.

Start Holiday Marketing Early

According to Mintel, 45% of U.S. adults plan to shop before Thanksgiving, and 43% shop throughout the year to take advantage of deals. In fact, 39% of U.S. adults indicated that Black Friday and Cyber Monday are not as important or relevant because there are other great deals during the holiday season.  The takeaway? Start your holiday marketing before Thanksgiving and run your promotions throughout the entire holiday season. Consumers are looking for seasonal and holiday promotions all year long, so take advantage of that!

Holiday Campaigns for Social Media

There are a variety of holiday campaigns you can run on social media throughout the holiday season. Here are some to consider:

  • Holiday Video Campaign: Videos express emotions and holiday spirit better than images, and they capture attention better than traditional posts. This can involve anything from adding holiday music to posts to Reels that showcase your deals, products, or brand.
  • Holiday Giveaway: Giveaways are an excellent way to raise brand awareness and generate leads for future campaigns. Plus, if executed properly, they can increase engagement levels and boost your analytics.
  • User-Generated Content (UGC): Get your audience to promote your brand for you! Use a hashtag campaign to get your followers to post original content about your products or services. From there, you can repost their content to your socials and tag the user that submitted it. It is a cost-effective strategy, and it is more authentic coming from people who have used and loved your brand. (Note: this differs from influencer marketing because you are not paying your followers to promote your brand.) 
  • Gift Guide: Compile a guide of your products and services. There are many approaches you can take with this. For instance, you can break down your gifts by interests (outdoorsy, plant lover, coffee fanatic, etc.). From there, you describe the products or services you have to offer for that category.

The Takeaway

Marketing during the holiday season is an opportunity to show your brand’s value, whether through gifts and services or through company culture. As you create your marketing plan for 2023, give careful consideration to how you can stand out from your competitors during the holidays. Consumers value diversity and inclusivity, and they are looking for brands that align with their values. Use the strategies and campaigns described here as inspiration when developing your holiday marketing plan.

If you need help creating an effective marketing plan, we can help! Reach out to us with any questions, concerns, or support you need to give your brand a refreshing edge.

Planning Your Social Media for 2023 (And Tweeting on Twitter With Elon Musk)


We’re back with another episode and this time we invited Erica, the Social Media Strategist from Edge One Media, to discuss the ever-changing nature of social media for 2023.

Tune in as Nicholas and Erica predict what’s to come regarding video content, Augmented & Virtual Reality, Elon Musk’s Twitter takeover, and which new social platform has the biggest breakout potential!

Learn all about that and more on this week’s episode of the Refreshing Edge Podcast!