Author Archives: Edge One

The Increasing Popularity of Micro-Influencers

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Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year.

Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact on your marketing plan and how you want to focus your target audience. 

It is always exciting to land a big influencer partnership to showcase your product or service to different audiences and prove it is the best among competitors. Consider going deeper and adding micro-influencers with a few thousand followers related to your business category into your influencer marketing strategy.

If you need help with your marketing strategy or have any questions about micro-influencer marketing, reach out to us today for more information.

Best Website Designers In Portland, Oregon Since 2003

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If you allow us to be bold for a moment, we first started this business in 2003 when designing websites often meant marking up html files in a text editor (or worse, Dreamweaver) and linking your own external stylesheet. Tableless web design was a new concept and a little framework named WordPress was just being introduced into the world.

Fast forward 19 years later and the entire landscape of website designers has changed.

The density of innovation in this time period has been incredible. In 2003 we were just scratching the surface separating style from structure and today, we now operate most of our lives through website interfaces to manage our money, order our groceries, schedule our appointments, set our meetings, and a whole host of other things that simply weren’t possible then.

Through it all, we have consistently remained on the edge of technology (pun completely intended) to ensure we could deliver forward compatible websites that would stand the test of time. Many of the websites we have created over the last decade are still alive and prospering on the web today.

We believe in creating websites that accomplish business goals; that connect users with their desired actions; that make it easy to do business on the internet.

And we are proud of the work we create.

So here we are, celebrating our 19th anniversary confidently able to say that we are among the best website designers in Portland, Oregon and we would love to work with you.

Influencer Marketing

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Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow.

Thirty-four percent of marketing professionals across the globe indicate that influencer marketing is at the top of their investment list for 2022 – placed above mobile web design as well as short-form video. Of those professionals who are currently using influencer marketing, 57% speak to its effectiveness, 46% plan to increase their current investments, and 11% indicate it is the top ROI-generating trend they’ve used.

Why do influencers work so well? Simply put, they are skilled with the platform(s) they use and experts in their niche. Influencers have an established audience that engages with, enjoys, and is influenced by their content. Whether they are widely-known with millions of followers or local with thousands of followers (also known as micro-influencers), investing in influencers can increase your brand awareness and boost sales.

When deciding which influencer to partner with, it’s important to not only look at their follower count, but also the demographics and engagement rates of their following. After partnering with your chosen influencer, it’s important to monitor the campaign performance to make sure your investment is producing the results you are looking for.

If you need help with your marketing strategy or have any questions about influencer marketing, reach out to us today for more information.

Spam Bots on Instagram  

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If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams.

Spam bots are the most prevalent on Instagram. It can be tempting to pay for bots on Instagram
to quickly get likes, followers, and comments. It is always better to organically grow your reach by showing the authenticity of your brand vs. paying for the superficial numbers. Posting curated, quality content is worth it in the long run over short-term gains.

If you’re looking to mitigate the number of bot messages you receive, there are 3 methods:

Change your privacy settings. On Instagram, for instance, you can change your settings to restrict who can tag you to just people you follow. The downside to this is that people you may not follow yet may want to tag you in a product or service you provided.

Block and report the account as spam. This will restrict their ability to tag you in spam posts in the future, and reporting the account can result in the account being taken down.

Finally, you can choose to ignore them and hope it stops on its own!

If you need help with organically growing your presence on social media or have any questions, reach out to us today for more information.

Focus Your Messaging

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In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. 

Crafting short messaging, addressing customer needs, and using straightforward language within your marketing strategy is crucial to truly connecting with your audience while showing that your service/product is the best option. Some different examples of messaging types include:

  • Value
  • Ease
  • Comfort
  • Security
  • Practicality 
  • Sustainability 

If you need help with telling your brand story or have any questions, reach out to us today for more information.