Author Archives: Edge One

Building Your Brand In A Global Crisis | Refreshing Edge Podcast Episode 11

In this episode from our home studio, we talk about Building Your Brand in A Global Crisis, the importance of relationships, and some practical tactics to increase your visibility in a time when all eyes are on the internet.

Plus we have some thoughts on tools you might use, tactics you might take, and are offering free brainstorming consults for anything you might be chewing on. We also have a Free Facebook Group as a resource.

Have you subscribed to our podcast yet? We’re available on Apple Podcasts, Google Play, Stitcher, and Spotify. Click here to pick your favorite and get our podcasts automatically.

The De Salvo Four and that #WFH Lifestyle | Refreshing Edge Podcast Episode 10

We have a couple of special guests in this episode! It ‘s our children, Jackson and Juliet.

Our office is officially 100% Work From Home and we’re talking about ways we’re adapting to the change, how we handle the duties of being parents, teachers, and business owners, and we ask our children to give their assessment on how we’re handling challenge.

We also have some actionable tips on how your business should handle crisis and how you can stay connected even though we are physically separate.

Plus, we talk favorite family activities, which parent is nicer, and who our favorite wrestlers are. All this and more on another EXCITING episode of the Refreshing Edge Podcast!

P.S. We have opened up our schedule for free consults, extended our phone line hours, and made our private Facebook group publicly available for anyone who wants to join:  https://www.facebook.com/groups/793556827428029/

Coronavirus Check In, How Are You?

Refreshing Edge Podcast Episode 9

Friends, we had a couple of different podcasts prepared for you, but none of them seemed right with the state of current events. We recorded them last Friday, but so much has happened since then that it feels better to just reach out and check in.

So, this morning, from the comfort of our closet, we did a brief recap of our week, talked about how we have interfaced with so many businesses, and just wanted to check in.

How are you?

We have opened up our schedule for free consults, extended our phone line hours, and made our private Facebook group publicly available for anyone who wants to join: https://www.facebook.com/groups/793556827428029/

If we can help you in any way, from marketing advice to dad jokes, please reach out to us. We’re all in this together.

Our Favorite Digital Tools In A Time Of Social Distancing.

In the wake of Coronavirus (COVID-19) closures, nearly everyone’s lives have been or will be disrupted in some way. While we continue ahead with social distancing to curtail the virus outbreak, we must also navigate the tumultuous business climate it creates.

Fortunately, we have never lived in a better time to stay connected and to help kickstart support your digital efforts, we’ve gathered a list of some of our favorite tools to meet online, share files, work together, and generally keep the wheels of commerce spinning.

  1. Teleconferencing
    There are many teleconferencing options, but none of them offer quite the depth, feature set, and ease of use the Zoom does. The free option allow you to hold unlimited 1 to 1 meetings and unlimited group meetings (up to 100 participants) in 40 minute increments, while paid versions allow you to create entire events supporting vast numbers of participants.

    If you attend any kind of virtual networking events in the coming weeks, it will likely be held on this platform.

  2. Filesharing (Google Drive / Dropbox / iCloud / One Drive)
    Sharing files over email sucks. Using a filesharing service is much easier! We use Google Drive in our business because it is operating system agnostic, storage is cheap, it easily allows us to save files directly to our file system and sync to the cloud, and makes sharing files remotely a breeze.

    We also interface with Dropbox, iCloud, and One Drive regularly and know they have strong platforms and use cases.

  3. Online Scheduling
    When we implement digital scheduling in appointment-based businesses, it increases their appointment load by about 11%.

    When applied to other businesses, online scheduling removes barriers to networking and reduces the administration time you spend actually trying to schedule appointments.

    Calendly has both free and paid plans available.

  4. Customer Relationship Manager (CRM) / Project Management Tool
    We use a Insightly as a CRM and Project Management tool. It easily allows us to keep track of important client information, attach projects to organizations, and stay in touch with everyone we do business with.

    Insightly also allows us to automate the process of onboarding clients, setting up recurring tasks, and checking in on different phases of projects we’re working on.

  5. Create A Course
    If getting together in person is difficult, creating a course online is easier than ever. You can utilize your knowledge in your field to create a valuable asset that can help connect you to new customers, generate revenue, and reinforce the idea that you’re an expert in your field.

    There are many different tools you can use to offer this, but we do a lot of integrations of WordPress and Learndash.

    We also have seen people use Kajabi with success. Whatever your choice is, don’t let the technology get in the way of you sharing your insights with the world.

  6. Email
    Email is the cheapest form of advertising you can do. Whether sending personal emails, or using a mailing tool to send email to lists, the power to reach out to interested people is an amazing tool.

    The power to segment your contacts into groups and send targeting mailings to them is even more powerful.

    We use Mailchimp as our newsletter service. We like it because it offers easy integrations with most of our other digital tools, allows us to set up automations, segments our lists into specific targets, and is free up to 2500 contacts.

    That’s a good price we’re told.

We’re here to help with any digital questions you may have, to help you strategize new ways to make business connections, or to just remind you that even though we may be in a time of social distancing, we have never had the ability to be more connected to each other than right now.

Coronavirus and Navigating Business During Times of Uncertainty | Refreshing Edge Podcast Episode 8

This is a special Zero Day version of our podcast where we talk about a topic that is on everyone’s mind right now. The worldwide spread of COVID-19 has sparked numerous event closures, changed consumer-focus, and has cause a lot of uncertainty in World Markets.

We are not qualified to talk about the medical implications of this outbreak and we encourage you to listen to your local health authorities for any medical advice you may need. However, we do have some thoughts on what navigating this time as a business or professional might be like, what you can do to strengthen your customer and professional relationships, and how to stay positive in an uncertain business climate.

Plus we have some thoughts on tools you might use, tactics you might take, and are offering free brainstorming consults for anything you might be chewing on. We also have a Free Facebook Group as a resource.

Have you subscribed to our podcast yet? We’re available on Apple Podcasts, Google Play, Stitcher, and Spotify. Click here to pick your favorite and get our podcasts automatically.