Author Archives: Edge One

Have You Tried Restarting Your Device?

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Why does tech support always ask: “Did you try turning it off and back on?” When we go long periods without rebooting, our devices can slow down and run into various issues.

We tend to think something is wrong with our internet, a website, lack of software updates… But really the issue is that our devices just need to be rebooted on a weekly basis!

Think about it this way: What would happen if you didn’t sleep for a week?

Rebooting can clear error messages, frozen screens, and WiFi malfunctions. It also clears the short term memory – similar to clearing the cache in a browser. When was the last time you rebooted your devices?

Reach out to us today for more information!

How To Get Ahead In 2022

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Are you stressed about marketing strategies in 2022? We’ve experienced so many changes in the business and marketing climates over the last two years, it’s hard to know what to expect.

Here’s how you can get ahead:

1. Marketing Audit

Start by taking a look at everything from the last year and writing down what worked and what didn’t.

2. Cut the Crap

After completing your audit, make a list of the things that did not work or stopped working. Cut these from your new plan!

3. Review Analytics

Take a look at your analytics and look for outliers. Is there something that worked really well? Is there something that absolutely tanked?

4. Make a New Plan

Now that you have a comprehensive list of what worked and what did not work, make a strategic plan for the upcoming year. And don’t be afraid to test out new ideas!

Growth doesn’t happen by chance, it takes a clear action plan. Start your strategic planning NOW and you’ll be one step ahead come the new year.
Have you made your plan for 2022? If you need any help navigating the new marketing environment, reach out to us today for more information.

The Rising Trend (Again) of QR Codes

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Chances are within the last couple of years you have seen QR codes (or Quick Response codes) out in the wild while out shopping or eating out at restaurants. While QR codes were once thought of as a gimmick, they have become a trend throughout the pandemic as consumers continue to value contactless forms of interaction. 

Originally created to replace barcodes within the manufacturing industry, QR codes provide the user with much more information. Additionally, QR codes are integrated into the camera of most new smartphones, which provides more ease than before when downloading a QR scanner app was required. 

While interest in QR codes has been lackluster in Europe and North America, more than 90% of Chinese mobile payments run through Alipay and WeChat Pay, where both platforms utilize QR codes for their transactions. 

QR codes have been utilized for all different types of retailers and are accessible to large and small businesses alike. It is a great way to share credentials, sustainability information, and generic information right on a customer’s smartphone.

While this is a rapidly growing technology and you may be considering implementing QR codes into your future business plan, there are some data concerns to be aware of. There are security risks where hackers send malicious links to consumers who scan the codes. According to Penta Security, “One common method is to embed a malicious URL containing malware into a QR code so that when a victim uses their mobile device to scan it, the malware would be downloaded and activated in their device”. 

So how do you protect yourself from these risks? The best way is to use a reputable QR code company. Here are some examples of reputable companies that provide flexible plans:

All in all, QR codes are not very expensive and provide a lot of conversions while sharing important information or promotions with your customers. If you need any help navigating new trends, social media, and marketing, reach out to us today for more information.

Using Demographics to Reach Your Target Audience

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Each unique platform you use will have its own unique demographics. There will be overlap, but it’s still essential to understand your demographics so you can tailor your message to have the most impact. There are a wide variety of platforms where you can spend time. Make sure to select the best platform for you and your audience. You want to be posting where your ideal audience spends time. Below are some recent demographics, gathered by Hootsuite, for Facebook, Instagram, LinkedIn, and Twitter.

Facebook is used by people of all ages, but it is predominantly used by those between 25 and 34 years old. The second highest age group is 18-24 years old. In terms of gender, 56.3% of users are male and 43.7% are female (there is currently not enough data on the demographics of non-binary genders for any of the platforms, but we hear it is coming soon). Facebook is the most popular platform used by seniors and those living in rural areas.

Instagram is also used among all age groups, but it is most popular amongst those between 18 and 24 years of age. The percentage of users decreases as age increases. Instagram is slightly more popular with females (51%) than with males (49%). The top interests among the users are travel, music, food and drink, and fashion. 90% of Instagram users follow brands and want to see fun, real, and creative content from those brands.

LinkedIn is most popular with middle-aged users, those who are 46-55 years old. (Hint: Think about the age of the average CEO.) Though people of all ages use LinkedIn, as age increases, so does the percentage of users in that age group. The exception is 56 years and older, where the percentage drops. 57% of LinkedIn users are male and 43% are female.

Twitter is unique in that its age demographics are different for each gender. For males, Twitter is most popular amongst those aged 25-34 years old. For females, it is most popular for 18-24 year olds. More than 80% of all Twitter users are under the age of 50. In terms of gender, the demographics vary significantly by location. In the United States, it is a 50-50 split. Worldwide, 62% of users are male and 38% are female.

Using these demographics, you can determine which platforms are used by your target audience and focus your energies there. For more information, Hootsuite is a great place to look as they are a great advocate for transparent data. 

If you need any help with social media and marketing, reach out to us today for more information.

Do You Have a Social Media Outage Backup Plan?

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So many of us rely on Facebook, Instagram, and WhatsApp to communicate with our clients, customers, friends, family, etc. but as we have seen recently, these social media platforms CAN suffer outages and we should have a backup plan.

For marketing, there are other avenues such as newsletters, blogging, website, google ads, email marketing, and SEO. While it is nice to highlight these using social media, they do also stand alone in the rare circumstance platforms are down.  

NEWSLETTERS

Newsletters are an excellent way to reach your target audience and increase brand exposure.

A newsletter is an informational and product-focused email that is sent to a subscriber list. Effective newsletters follow the 90-10 rule: 90% information, 10% sales material. They should be about providing subscribers with information rather than driving sales.

BLOGGING

Blogging is another strategy to reach your target audience. Blogs are a great way to pull customers back to your website using new, informational content.

Here are three of the benefits of blogging:

☑️ Increases website traffic

☑️ Develops trust and credibility

☑️ Improves search engine ranking

Blogging is ideal for marketing as it naturally invites customers back to your website and promotes interactions between you and your customers.

WEBSITE

Don’t neglect your website as a marketing tool. Your website is the best way for customers to learn about your business, your brand, and you!

A successful website provides the customer with a unique, branded experience, answering their questions and showing them your value.

GOOGLE ADS

Google Ads is a paid advertising platform in which you pay for each click or each impression on your ad.

This is a great strategy to reach your target audience. When your ideal customer is searching for products or services similar to what you offer, your ad will be presented to them.

EMAIL MARKETING

Statistics show that more people use email than social media and that over half of people check their email before they check social media.

Why should you use email marketing?

➡️ Email is more personal, as it is delivered directly to the customer’s inbox rather than being posted publicly on a platform.

➡️ Instead of having followers on a platform, you have a list of subscribers to your emails and you own your list.

➡️ There are no algorithms! When you email your subscribers, it is delivered to each and every one of them rather than battling an algorithm.

➡️ Finally, email marketing has the highest ROI of all marketing strategies. 1 in 5 marketing emails gets opened AND they have an average click-through rate of 3.57%. Facebook’s average click-through rate is 0.07%. For every $1 you spend on email marketing, you average $38 in returns.

SEO

SEO, or search engine optimization, is the use of keywords and content throughout your website and marketing materials that brings your business up in search engine results. The more content that matches, the more likely you are to be the top result in a potential customer’s search!

SEO is essential for digital marketing because people conduct trillions of searches every year! These searches are often with the intent of finding products and services that fit their needs. The majority of online traffic to your website and other marketing is driven through SEO.

When outages like this occur, our clients don’t have to worry as our scheduling platforms are not within the social networks and we can easily re-schedule content and pause ad spend. 

If you need any help with social media and marketing, reach out to us today for more information.