Author Archives: Edge One

Canva Vs Graphic Designer

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Canva, Adobe Illustrator, and Photoshop are each platforms that are used for design work. While Adobe Illustrator and Photoshop are more versatile in content creation and can be used for branding, photography, graphic design, etc, it tends to be Canva that we often see businesses try to use for every design need.  

Canva is easy to use and often utilized to create custom templates for social media, presentations, and other marketing materials. Trying to use Canva for logo creation or graphic design doesn’t allow for much original design or creativity due to the nature of the pre-made templates on the platform.That means the design wouldn’t be very unique or high quality. 

Adobe Illustrator and Photoshop have a higher learning curve than Canva so it takes time to use each platform to its full potential. They also are more expensive. The reason behind this is Adobe Illustrator and Photoshop give the designer freedom to build a design completely from scratch. The product is always high quality if the designer is doing it right. 

Having a designer who knows what they are doing is extremely important, with all platforms! When we have our Graphic Designer create something on Canva vs our Administrative Assisant, the results are wildly different. (see below) 

If you have the capability to learn Adobe Illustrator and Photoshop and have an eye for design, we encourage you to purchase the platforms as it may be worth your while in the long run. Remember, Canva is great to use for template work but won’t do your brand justice if you use it for logo or other graphic design needs. Professional designers have the ability to listen to your needs and turn your ideas into a design that matches your style best. We think it’s worth it to have a design created you will use for years to come.

Reach out to us today if you have any further design questions.

6 Simple Tips for Creating Videos for Your Business

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Wanting to record videos for your business? We’ve created a list of recommendations to make sure your videos look and sound good for your intended audience. Once you get these down, you will start getting comfortable with recording in no time!    

1. Shoot in a quiet place.

The last thing you want is your neighbor’s lawnmower making a surprise appearance in your audio. Try to keep distractions to a minimum and make sure the focus is on the words you’re saying.

2. Face a window so the natural light can hit your face.

Good lighting is the easiest way to up-level your videos. Make sure the light hits your face / subject so you don’t end up stark shadows or grainy video. If you position a light source behind you, your whole video will become dark and it becomes a distraction. Keep the light sources in front!

3. If shooting at night, consider using a ring light to improve the lighting. 

We recommend a tripod / phone holder which can be helpful to steady your device while recording. Without some type of light in a dark place, it may look like you are just a floating face. That could be humorous, but probably not what you’re looking for!

4. Look directly into the camera when speaking and not at the preview screen.

One of the biggest problems with self-created videos is when the subject looks at the preview screen instead of directly into the camera. If you look directly at the camera, the user watching the video will feel like you’re looking directly at them, which creates a deeper sense of connection on playback.

5. Use whatever device is convenient for you to record.

The best camera in the world is the one you have access to at any moment. A phone or computer will do the job – don’t overthink it! Don’t let technology be the obstacle that keeps you from creating content. The act of creating content will make you better at creating content and you can upgrade your skills and equipment over time.

6. Don’t treat any one video with extreme reverence.

The most important thing is that you record the video, get comfortable doing it, and then keep doing it. Keep. Doing. It. This is a volume game and you can’t create one video and expect it to be the final word on the topic. Your audience needs reminders, check ins, and accountability to incorporate your expertise into theirs.

It’s Our Super Bowl Of Podcasting w/ Kyle Chank | Refreshing Edge Episode 31

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In this episode, we talk to Megan’s super hot Super Bowl brother, Kyle Chank, about event planning during and post pandemic, economic reopening, and what is was like to plan three Super Bowls (!!!!).

Plus, we talk about mindset, workload, and how Kyle won’t spend five dollars on a fan during the middle of summer. Intrigued? Us too!

Listen to the podcast on all of your favorite poddy platforms?

Is poddy a word?

We’re going with it!

Enjoy!

Business Lessons From A Pandemic | Gather Round & Graze, A Conversation With Kaley Chank | Refreshing Edge Podcast 30

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Everyone needs cheese in their life says, or at least that’s what Kaley from Gather Round & Graze says. We’re inclined to agree!

Kaley talks about launching a food service business after being laid off from her event coordination job and outlines how she found success, what has been effective marketing, and how she’s formed meaningful partnerships with her business community.

Plus she talks about how often she texts her meat guy, the 6 cheeses she always has in rotation, and how she’s become the top result for “Best Charcuterie In Tampa.”

All that and more on another exciting episode of the refreshing edge podcast. Enjoy!

If You Don’t Market Yourself, Who Will? – LinkedIn Ads

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Advertisements are an important part of business used mainly to generate leads. LinkedIn is a platform that specifically targets business professionals to network and connect. The question is: What is the best way to market your business using LinkedIn? 

The first step is to know the difference between a business and personal profile. If you are the owner of a company, you should have both. Similar to a website, your company profile showcases your brand. When others find it, it should quickly answer the questions of who you are and what you specialize in. Make sure your profile is always up to date! Your personal profile is all about you. Your accomplishments, recommendations, career focus and experiences. Differentiating the two helps when it comes time to plan your marketing strategies. 

Planning your marketing strategy is where LinkedIn ads come in. Most ads have a trial period before they actually start showing results, especially when starting from nothing. If you have the budget to invest and the trust and patience to give the ads a real chance, then it is worthwhile. Linkedin ads can be set to specifically target a certain audience and be as personable as you’d like. 

“If you don’t market yourself, who will?” is an appropriate way to look at advertising. LinkedIn is a platform created for professionals to connect. Using ads to give your company a greater audience and reach in the professional world is welcomed and if you are good at what you do, it will only bring your business more success in the long run. Reach out to us at hello@edge-one.com or give us a call at 503-567-7343 if you are in need of an ads consultation or ad management for any platform.