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September 19, 2022
Everything You Need To Know About YouTube Advertising

With 2.56 billion active users worldwide, YouTube is the second largest search engine and the second most popular social media platform. The popularity of this platform lends to its success in marketing strategies. Online video…

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July 5, 2022
The Increasing Popularity of Micro-Influencers

Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and…

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April 20, 2022
Advantages of Audio Streaming

The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated…

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March 18, 2022
3 Reasons Why Your Ads Are Underperforming

If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for…

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