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    July 5, 2022
    The Increasing Popularity of Micro-Influencers

    Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and…

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    May 16, 2022
    Spam Bots on Instagram  

    If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know…

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    May 2, 2022
    Focus Your Messaging

    In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service…

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    March 18, 2022
    3 Reasons Why Your Ads Are Underperforming

    If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for…

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    February 5, 2021
    Business Systems and Organization with Carolyn Rowe – Refreshing Edge Podcast 25

    We are back to talk business! This week, we’re talking with Carolyn Rowe from The Move Makers about her experience building a business, creating systems, and how she handled downtime during the pandemic. We also discuss her…

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