Our team has focused heavily on assessing the Marketing Climate for 2020. There are some changes coming to Marketing in general with an emphasis on Social Media and paid Ads on Social Channels which will shake up where we recommend brands focus their time, effort, and dollars. Content, Photography and Video Content will still remain important and you’ll need someone on your team who knows what to do with all of it.
Let us help you prepare for 2020.
We can start with a Marketing Audit or set up Monthly Marketing Meetings for accountability and execution of those important marketing tasks.
Across the web, SEO is ever-changing and we feel strongly that Brands should continue to grow in their SEO efforts.
We also want Brands to feel solid about their positioning. Is your Brand Style still relevant? Does your website need a refresh? Do you just want reassurance that all is well? Schedule an account review or consultation and we will give it to you straight.
Winter has a way of making people put their heads down to get through the short, cold days to get to Spring. As the days get longer and the sun shines brighter, it gets a little easier to check in and assess the current state of your website.
How is the traffic? How are conversions? Is everything working? Whatever your situation, here are five things you can do to help answer those questions and position yourself for the future.
1. Check your forms to make sure they’re working.
It can happen without you realizing, but your contact forms can suddenly stop delivering. Electronic mail delivery is always in flux with anti-spam measures, server changes, and different delivery protocols. What works today, may not work tomorrow. We recommend running contact form tests once a month just to ensure there isn’t a problem with receiving your emails.
Contact form submissions are the desired result of most service-based businesses, so do a check in to make sure you are hearing from people who want to contact you.
2. Check the date on your website.
It’s fairly common to put the year and copyright in the footer of your website. It’s also fairly common to forget about it and leave it alone as time passes. The problem here is that an old date is a subtle sign to users that your website isn’t up to date (even if that’s not really the case).
So, when you go to your website, just do a quick check to make sure it displays the current year. Bonus points if you can make the year on your website change automatically from year to year so you don’t have to worry about it anymore (hint: we know how to do this).
3. Make it easy to contact you.
When a user first gets to the website, is it easy for them to find your phone number? Address? Contact Form? Social Channels? Whatever the desired action is, you should make it as easy as possible for the user to do it.
It’s also a good time to revisit what a successful interaction with your website looks like. Is it spending time on your site? Reaching out and making contact? Buying something? Be clear on your goals and make it easy for the user to accomplish them.
4. Update your social channels.
This one has two meanings. First, take a look at your website and make sure your relevant social channels are linked correctly. The social landscape changes quickly and many of the networks from last year could have changed, shuttered, or not seen much recent activity.
Second, update the social channels you’re using (meaning, if you choose to display them on your website, you should try to interact on the channels to show activity). It’s great that you have a Youtube channel, but if you’re last video was from 2015, does it really deserve a badge on your website? Use them or lose them.
5. Post a blog
Do you have a blog section? Do you update it regularly? Did you know it’s one of the best forms of self promotion you can do on the internet?
If you answered no to any of these questions, this is the action for you. Just stop reading and go write a blog post (or get in touch about how to make it happen). Blogging has so many benefits (expands your keywords, shows you update your site regularly, positions you as an expert, I can’t list them all because there are too many, etc), that it’s time to make it a part of your routine.
So, that’s a pretty easy list, right? All told, you could probably accomplish most of this in less than an hour and have a fresh presentation for Spring. As always, if you have questions about anything, please reach out. We are here to help and encourage success wherever we can.
Engaging the community, inspiring creativity, and giving a goal really worth winning is a formula proven to generate buzz and traffic around your business and we have the data to prove it!
Specialty Heating & Cooling (SHC) is an award winning family-owned and operated HVAC company based in the Portland Metro Area of Oregon. It came to us with a problem we were excited to solve. SHC asked us how can it reach others outside current avenues about its services, this can prove difficult even for a popular company within the NW.
Engaging the community, inspiring creativity, and giving a goal really worth winning is a formula proven to generate buzz and traffic around your business and we have the data to prove it!
Specialty Heating & Cooling (SHC) is an award winning family-owned and operated HVAC company based in the Portland Metro Area of Oregon. It came to us with a problem we were excited to solve. SHC asked us how can it reach others outside current avenues about its services, this can prove difficult even for a popular company within the NW.
Video entries were held open from September 15th to December 19th and submissions were to be uploaded to YouTube and posted on the SHC’s facebook page and/or Instagram using the hashtag #SHCJingleContest. Between then, SHC received three great and creative submissions from the Oregon Youth Chorale, Rock’n’Roll Camp for Girls, and the Oregon City High School Choir. Each submission was different and offered a variety of styles for voters to choose from.
We created a new page within SHC’s website that users to vote once per video everyday while voting was open, encouraging users to visit the site and increase traffic. This page allowed users to view the videos and cast their votes on one or all of the videos while the page would keep track of views and votes on the three submissions. Once the deadline was reached, voting was open from December 21st, 2016 to January 4th, 2017.
On December 21st SHC saw an incredible 1,349 sessions on their site! The whole month of December received 8,068 sessions (64.72% increase from November) with 6,277 new user sessions (63.72% increase of new users from November). We helped SHC succeed in reaching all parts of the NW, the largest viewership being in Portland, Seattle, Oregon City, Beaverton, and West Linn as well as seeing increases in viewers from Tigard, Vancouver, Hillsboro, Lake Oswego, and Tualatin. While this promotion was about the Jingle Contest, the /shcjinglecontest/ page was only second highest page in amount of traffic (1,369 new user sessions or 1,776) while its /services/special-offers/ page saw the highest traffic (2,392 new user sessions of 2,929), showing that not only were users viewing their website for the Jingle Contest but what SHC had to offer as well!
Once the voting was closed, the winner was Oregon City High School Choir! Their iteration SHC’s jingle was a combination of great videography and singing by the students. The winning video was viewed 10,899 times and received 1,224 votes. From all three videos, the total views was 16,114 and the total votes was 1,818. On SHC’s Facebook page, the posted entries received a total of 3,668 views.
Once voting was closed and all the votes had been accounted for, we wanted to utilize Facebook’s new Facebook Live feature. We notified Oregon City High School’s administration of winning SHC’s Jingle Contest and surprised the students with the $5,000 check. The Jingle Contest First Place Award Announcement video reached 10,666 people, had 6.4K views, 48 shares, 109 reactions, and 15 comments. The first place award photo reached 3,618 people, had 54 reactions, 10 comments, and 24 shares.
Even though Rock’n’Roll Camp for Girls and Oregon Youth Chorale didn’t win the grand prize SHC believed all of the entries were fun and creative! They surprised the 2nd and 3rd place winners who received $2,500 and $1,000 respectively.
The Jingle Contest left SHC with fantastic brand exposure across several different platforms and areas around the NW. It reached and engaged various demographics, whether that was the youth organization administration or the students and their parents all the while it engaged its current client base. SHC now has resources that can be used for future advertising, important data referencing, and the priceless experience of inspiring hard work and creativity.
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