2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year, it is in your best interest to start planning your marketing strategies and get a jumpstart for 2023. As you begin planning for a new year in relation to your marketing team, certain aspects or goals can change year over year. Setting a budget based on needs such as outsourcing vs. in-house, advertising, professional photography, video, and social media is important to figure out early. In your planning process, you may realize it could be time to reassess priorities such as increasing your social media presence, outsourcing a professional for a specific marketing niche, or refreshing your branding photography in order to elevate your brand.
Understanding the bigger picture and your long-term business goals provides an excellent foundation for your 2023 marketing objectives. According to Hubspot, strategic and tactical planning is defined as, “lying out the long-term, broad goals that a business or individual wants to achieve… while tactical planning outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan”. How you prioritize your strategic and tactical goals will determine how the rest of your 2022 will go, and allow you to be more prepared to meet those goals as we move into 2023.
At this point of the year, you will want to start working on your strategic plan for 2023 and then narrow down your tactical goals to review and revise on a frequent basis. While focusing on small goals in the interim does not immediately show an impact, they feed into and support your big-picture strategic goals and can impact your organization at a high level in order to see impactful changes. Utilizing both strategic and tactical planning along with a solid marketing plan will give you the tools to be well-equipped to grow your business in 2023.
If you need help with your marketing strategy or have any questions about planning, reach out to us today for more information.