Although brand and agency PR and earned media efforts have been rocky over the past couple of years, that doesn’t mean that you won’t be able to see a great ROI in 2022 with these trends.

Affiliate Marketing 

You’ll want to make sure you have a solid affiliate marketing strategy for 2022. Because of COVID-19, it is no surprise that businesses are investing a lot in their digital affiliate marketing programs. The popularity of influencer marketing has seen its highest jump since 2015. 

If you’re not looking to break a budget trying to reach large influencers with huge audiences, micro and nano influencers are currently dominating the affiliate market as they continue to grow their loyal audiences. 

Podcasts 

Podcasts are becoming a great earned media strategy as more and more people use them to listen to shared stories or to learn more information while being easily accessible. 80% of podcast listeners listen to all or most of an episode from their favorite people. It is a great tool to hone in your target audience. 

Decentralized PR

The days of journalists depending on one source for press releases and mass media blasts are over. 

Decentralized PR allows the use of corporate social media and personal profiles to share important news. This helps foster direct and more personable connections with the consumers on those platforms. 

If you need any help navigating new trends or earned media strategies, reach out to us today for more information.