Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the past. 

If you have been dreaming of the day that you can easily show your driver’s license or I.D. card from your phone while traveling, Arizona is allowing residents that have TSA PreCheck to use their digital identification at select security checkpoints at Phoenix Sky Harbor airport. Soon to follow in Arizona’s footsteps are Colorado, Hawaii, Mississippi, Ohio, Puerto Rico, Connecticut, Georgia, Iowa, Kentucky, Maryland, Oklahoma, and Utah. The new feature is currently supported on iPhone 8 and later as well as Apple Watch Series 4 and later.

Some experts such as Alexis Hancock are raising privacy issues related to this new feature such as, “Overlooking scenarios where people don’t want to tie identity documentation to their devices if they do not wish to, [and how] TSA or other enforcement entities may overstep with this technology”. 

Apple announced that they have considered all privacy concerns related to using your smartphone device as a personal identifier. In addition, Apple assured users that their form of I.D. can be used without unlocking their phone, and no hand-off of the phone is required. 

If you need help with your marketing strategy or have any questions about new and emerging trends, reach out to us today for more information.