So many of us rely on Facebook, Instagram, and WhatsApp to communicate with our clients, customers, friends, family, etc. but as we have seen recently, these social media platforms CAN suffer outages and we should have a backup plan.
For marketing, there are other avenues such as newsletters, blogging, website, google ads, email marketing, and SEO. While it is nice to highlight these using social media, they do also stand alone in the rare circumstance platforms are down.
Newsletters are an excellent way to reach your target audience and increase brand exposure.
A newsletter is an informational and product-focused email that is sent to a subscriber list. Effective newsletters follow the 90-10 rule: 90% information, 10% sales material. They should be about providing subscribers with information rather than driving sales.
Blogging is another strategy to reach your target audience. Blogs are a great way to pull customers back to your website using new, informational content.
Here are three of the benefits of blogging:
☑️ Increases website traffic
☑️ Develops trust and credibility
☑️ Improves search engine ranking
Blogging is ideal for marketing as it naturally invites customers back to your website and promotes interactions between you and your customers.
Don’t neglect your website as a marketing tool. Your website is the best way for customers to learn about your business, your brand, and you!
A successful website provides the customer with a unique, branded experience, answering their questions and showing them your value.
Google Ads is a paid advertising platform in which you pay for each click or each impression on your ad.
This is a great strategy to reach your target audience. When your ideal customer is searching for products or services similar to what you offer, your ad will be presented to them.
Statistics show that more people use email than social media and that over half of people check their email before they check social media.
Why should you use email marketing?
➡️ Email is more personal, as it is delivered directly to the customer’s inbox rather than being posted publicly on a platform.
➡️ Instead of having followers on a platform, you have a list of subscribers to your emails and you own your list.
➡️ There are no algorithms! When you email your subscribers, it is delivered to each and every one of them rather than battling an algorithm.
➡️ Finally, email marketing has the highest ROI of all marketing strategies. 1 in 5 marketing emails gets opened AND they have an average click-through rate of 3.57%. Facebook’s average click-through rate is 0.07%. For every $1 you spend on email marketing, you average $38 in returns.
SEO, or search engine optimization, is the use of keywords and content throughout your website and marketing materials that brings your business up in search engine results. The more content that matches, the more likely you are to be the top result in a potential customer’s search!
SEO is essential for digital marketing because people conduct trillions of searches every year! These searches are often with the intent of finding products and services that fit their needs. The majority of online traffic to your website and other marketing is driven through SEO.
When outages like this occur, our clients don’t have to worry as our scheduling platforms are not within the social networks and we can easily re-schedule content and pause ad spend.
If you need any help with social media and marketing, reach out to us today for more information.