How many of us feel cheated by our cable companies that only offer specials and discounted rates for new customers and do nothing for those who have been with the same company for years?
We all want to grow, and to do so we focus so much on generating new customers. But it is important to not forget about the loyal customers whom time and time again do business with us. What is the point of getting new customers if we can’t keep the ones who we already have, we can’t grow if we are losing customers just as fast as we are gaining them.
Treat your repeat customers right. Remembering their names and who they are on a personal level is great but what if you have too many customers to do so but still want to show all of them gratitude? You can make posts on social media or blog but if you don’t have a newsletter yet, it can be a fantastic tool. It allows you to keep a list of customers and is an easy way to make sure everyone is aware of special offers and news with your business.