Why you should use all three to power your business and make it grow.
Do you have a favorite “go to” restaurant? Or are you loyal to one clothing company over another? If yes, then why?
Was the website easy to order from and the staff friendly? Or maybe customer service was super responsive? Whatever the reason is, it’s normal and so easy to become brand loyal. It also feels wonderful to have a good experience and then be able to share with family and friends.
From a business perspective, having loyal customers who share your product with their friends and family is exactly what you want! Below are some fun facts about what having marketing, a logo, and website can do for your business:
Marketing your company is important because it informs customers about the products and services you offer. The content on your platforms shows potential customers what makes you unique. If customers see that you haven’t posted anything for 6 months, have only a few reviews and are not responsive on your pages, they are going to keep searching. Keeping posts frequent and interesting AND engaging with your audience will help to build and sustain relationships, while also making you stand out! As Megan and Nicholas say, “If you don’t promote yourself, who will?”
Creating a unique logo helps your business because the logo is the point of recognition for your company. When people think of your product, wouldn’t it be awesome if your logo was the first to pop into their heads? In order to have a memorable logo, the color, style, and shape of your design should show who you are and what you do. Your logo should be consistent throughout your website, social media, and products, as well. Consistency will make your product stay in the minds of your customer.
A website, on top of marketing and a logo is what gives your business a competitive edge. A proper website improves your business image and helps build your reputation. It gives customers another access point to learn more about you, contact you, and refer people to you.
Websites also enhance the customer experience, show that you are professional, and can save you money in the long run by converting page views into customers.
Overall, designing a website, logo, and marketing plan as a business can make or break how the public views you. People are drawn to businesses that are reliable and more often than not now, are doing their research to know exactly what they are paying for.
If you can show customers how great you are by cultivating happy reviews, delivering wonderful customer service, presenting a professional and easy to use website, with a consistent brand to top it off, then you should do it. Your brand is what separates you from everyone else, make sure it represents you well.
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