![a0d795 6587622d6ac3417ebd404cea31929715mv2 1](https://www.edge-one.com/wp-content/uploads/2023/12/a0d795_6587622d6ac3417ebd404cea31929715mv2-1-1.png)
Outdoor Office
Project Overview
Outdoor Office was ready to take its business to the next step by providing new offerings, reaching new customers, and increasing brand awareness. To achieve this, we helped Outdoor Office refresh its brand with similar motifs illustrated in a clean design while developing a new website experience is built to grow as they grow.
![OutdoorOffice logo](https://www.edge-one.com/wp-content/uploads/2023/12/OutdoorOffice-logo-1024x205.png)
Industry
Social Media
Deliverables
Branding Identity
Web Design & Development
Links
![a0d795 6587622d6ac3417ebd404cea31929715mv2 1](https://www.edge-one.com/wp-content/uploads/2023/12/a0d795_6587622d6ac3417ebd404cea31929715mv2-1.png)
Brand Identity Overview
Working with Outdoor Office, we opted to simplify the logo and implement the brand’s motifs throughout their marketing materials. The simplified logo allows it to be more legible and more flexible for different mediums, print or online. To compliment the new logo, we chose two additional fonts, Calder (title) and Swear Text (body) to support their logos font – Calder (sub heading). They have two greens, a highlighted green that is utilized within titles and other elements to gain users attention, and a darker green to be used as a background color.
![OutdoorOffice logo](https://www.edge-one.com/wp-content/uploads/2023/12/OutdoorOffice-logo-1024x205.png)
![Original on Transparent](https://www.edge-one.com/wp-content/uploads/2023/12/Original-on-Transparent-1024x757.png)
![IMG 8063 2048x1536](https://www.edge-one.com/wp-content/uploads/2023/12/IMG_8063-2048x1536-1.jpg)
![outdooroffice logo border bg](https://www.edge-one.com/wp-content/uploads/2023/12/outdooroffice-logo-border-bg-1024x256.png)
![outdooroffice house icon white](https://www.edge-one.com/wp-content/uploads/2023/12/outdooroffice-house-icon-white-1024x856.png)
![outdooroffice process step1](https://www.edge-one.com/wp-content/uploads/2023/12/outdooroffice-process-step1-1024x732.png)
![outdooroffice process step2](https://www.edge-one.com/wp-content/uploads/2023/12/outdooroffice-process-step2-1024x772.png)
![outdooroffice process step3](https://www.edge-one.com/wp-content/uploads/2023/12/outdooroffice-process-step3-1024x772.png)
Color
#BADA55
R186 G218 B85
#A4BF4C
R164 G191 B76
#1E1E1E
R30 G30 B30
#FFFFFF
R255 G255 B255
![Outdoor Office fonts](https://www.edge-one.com/wp-content/uploads/2023/12/Outdoor-Office-fonts-1024x130.png)
![IMG 0312 2048x1536](https://www.edge-one.com/wp-content/uploads/2023/12/IMG_0312-2048x1536-1.jpg)
Web Design
Their website refresh is geometrically organized layout that lends itself to the brand identity and what they do. The site guides users through Outdoor Office’s process, showcasing the different offices they build, and the value that goes into each office with call-to-action’s throughout.
The site also features an office portfolio, an FAQ, a blog, and an online store.
![screenshot 2023 11 30 15 19 41](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-15-19-41-1024x680.webp)
![screenshot 2023 11 30 16 10 57](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-10-57-474x1024.webp)
![screenshot 2023 11 30 16 11 13](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-11-13-474x1024.webp)
![screenshot 2023 11 30 16 14 00](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-14-00-474x1024.webp)
![screenshot 2023 11 30 16 13 44](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-13-44-474x1024.webp)
![screenshot 2023 11 30 16 13 32](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-13-32-474x1024.webp)
![screenshot 2023 11 30 16 13 24](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-13-24-474x1024.webp)
![screenshot 2023 11 30 16 11 57](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-11-57-474x1024.webp)
![screenshot 2023 11 30 16 11 51](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-11-51-474x1024.webp)
![screenshot 2023 11 30 16 11 43](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-11-43-474x1024.webp)
![screenshot 2023 11 30 16 12 18](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-12-18-474x1024.webp)
![screenshot 2023 11 30 16 11 03](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-11-03-474x1024.webp)
![screenshot 2023 11 30 16 14 08](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-14-08-474x1024.webp)
![screenshot 2023 11 30 16 14 16](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-14-16-474x1024.webp)
![screenshot 2023 11 30 16 12 41](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-12-41-474x1024.webp)
![screenshot 2023 11 30 16 12 51](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-12-51-474x1024.webp)
![screenshot 2023 11 30 16 12 11](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-12-11-474x1024.webp)
![screenshot 2023 11 30 16 33 49](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-33-49-1024x576.webp)
![screenshot 2023 11 30 16 34 04](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-34-04-1024x576.webp)
![screenshot 2023 11 30 16 34 10](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-34-10-1024x576.webp)
![screenshot 2023 11 30 16 34 29](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-34-29-1024x576.webp)
![screenshot 2023 11 30 16 34 17](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-34-17-1024x576.webp)
![screenshot 2023 11 30 16 33 43](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-33-43-1024x576.webp)
![screenshot 2023 11 30 16 33 36](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-33-36-1024x576.webp)
![screenshot 2023 11 30 16 28 54](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-28-54-1024x576.webp)
![screenshot 2023 11 30 16 28 45](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-28-45-1024x576.webp)
![screenshot 2023 11 30 16 28 35](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-28-35-1024x576.webp)
![screenshot 2023 11 30 16 34 46](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-34-46-1024x576.webp)
![screenshot 2023 11 30 16 39 46](https://www.edge-one.com/wp-content/uploads/2023/12/screenshot-2023-11-30-16-39-46-1024x576.webp)
One Sheets & Ads
![OutdoorOffice QuarterPageAd 3 update](https://www.edge-one.com/wp-content/uploads/2023/12/OutdoorOffice-QuarterPageAd-3-update.png)
![OO DIY office kit 3](https://www.edge-one.com/wp-content/uploads/2023/12/OO-DIY-office-kit-3-791x1024.png)
![OOfeatures3](https://www.edge-one.com/wp-content/uploads/2023/12/OOfeatures3.png)
![IMG 8063 2048x1536](https://www.edge-one.com/wp-content/uploads/2023/12/IMG_8063-2048x1536-1.jpg)