We began this project with a brand refresh in order to modernize Precision Images look and make it consistent throughout all platforms. We then designed a custom website reflecting the new brand with purpose-led content revision and conversion optimization.
The website design is customer friendly, guiding viewers through Precision Images products and making it easy to plan projects and submit files.
Web Design & Development
Brand Identity Overview
Precision Images was looking for a way to improve their brand’s visual identity. To acheive this, we updated their logo’s icon with a chosen color palette that we worked closely with Precision Images on. This change was made to represent the variety of printing services they offer while increasing their brand’s presentation power. This has influenced the entirety of their brand’s website and marketing materials such as social media design, informational documents, banners, and more.
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Precision Images previous website was outdated and did not serve to represent their capabilities, expertise, and message.
Following the lead of their rebrand, we designed the website to clearly showcase who they serve what services they provide. To accompany this, we streamlined how their customers can request a quote and send in files, reorganized their project gallery, created a printing equipment catalog, and connected their virtual plan center for larger projects.