Hint: Build Your Own Ecosystem.

In the past few days, we’ve all felt the pinch as big names like Facebook, Instagram, and LinkedIn went down. For us, it’s been more than a little inconvenient. Suddenly, reaching out to our customers or followers became a guessing game. This whole situation has thrown a spotlight on a big issue many of us face: relying too much on these external platforms for our business’ lifeblood—communication and sales.

But what if we didn’t have to worry about these outages? Imagine having your own little digital world, with a database and email list you’ve built from scratch. This means when Facebook decides to take an unexpected nap, you can still keep the conversation going with your customers. It’s like having a direct line to them, no matter what chaos is unfolding in the social media universe.

This makes sense, no? When you send something directly to someone’s inbox, tailored just for them, it’s a whole different ballgame compared to the scattergun approach on social media. People love feeling special. Plus, there’s something reassuring about having your own list. It’s yours. No algorithm changes or platform outages can take that away from you.

And let’s not forget about the magic of email marketing. Dollar for dollar, it’s like the MVP of your marketing strategy, giving you the best bang for your buck. With your own email list, you’re not just another post in someone’s endless feed. You’re the main event in their inbox, where you can share valuable insights, offers, and updates directly with the people who actually want to hear from you.

So, how do we start building this digital fortress? It’s all about gathering data intelligently and respectfully, offering people real value in exchange for their contact info, and then keeping the conversation going. And, of course, being super careful with their information.

In a nutshell, those recent social media outages are a big wake-up call for all of us. They’ve shown us the power and importance of having our own space in the digital world. Building and nurturing your own database and email list not only protects you from the unpredictability of social media but also opens up a more direct, personal, and effective channel of communication with your customers.

Need help with your email strategy? Reach out to us and we can help get you started with your own ecosystem today