It is our passion to help businesses thrive! In order to do so, we analyze what is working for them and what might need improving. Based on that, we are able to suggest next steps. Whether it be SEO updates, website refresh, or help managing social media- we are here for you!
Canva, Adobe Illustrator, and Photoshop are each platforms that are used for design work. While Adobe Illustrator and Photoshop are more versatile in content creation and can be used for branding, photography, graphic design, etc, it tends to be Canva that we often see businesses try to use for every design need.
Canva is easy to use and often utilized to create custom templates for social media, presentations, and other marketing materials. Trying to use Canva for logo creation or graphic design doesn’t allow for much original design or creativity due to the nature of the pre-made templates on the platform. That means the design wouldn’t be very unique or high quality.
Adobe Illustrator and Photoshop have a higher learning curve than Canva so it takes time to use each platform to its full potential. They also are more expensive. The reason behind this is Adobe Illustrator and Photoshop give the designer freedom to build a design completely from scratch. The product is always high quality if the designer is doing it right.
Having a designer who knows what they are doing is extremely important, with all platforms! When we have our Graphic Designer create something on Canva vs our Administrative Assistant, the results are wildly different. (see below)
If you have the capability to learn Adobe Illustrator and Photoshop and have an eye for design, we encourage you to purchase the platforms as it may be worth your while in the long run. Remember, Canva is great to use for template work but won’t do your brand justice if you use it for logo or other graphic design needs. Professional designers have the ability to listen to your needs and turn your ideas into a design that matches your style best. We think it’s worth it to have a design created you will use for years to come.
Wanting to record videos for your business? We’ve created a list of recommendations to make sure your videos look and sound good for your intended audience. Once you get these down, you will start getting comfortable with recording in no time!
1. Shoot in a quiet place.
The last thing you want is your neighbor’s lawnmower making a surprise appearance in your audio. Try to keep distractions to a minimum and make sure the focus is on the words you’re saying.
2. Face a window so the natural light can hit your face.
Good lighting is the easiest way to up-level your videos. Make sure the light hits your face / subject so you don’t end up with stark shadows or grainy video. If you position a light source behind you, your whole video will become dark and it becomes a distraction. Keep the light sources in front!
3. If shooting at night, consider using a ring light to improve the lighting.
4. Look directly into the camera when speaking and not at the preview screen.
One of the biggest problems with self-created videos is when the subject looks at the preview screen instead of directly into the camera. If you look directly at the camera, the user watching the video will feel like you’re looking directly at them, which creates a deeper sense of connection on playback.
5. Use whatever device is convenient for you to record.
The best camera in the world is the one you have access to at any moment. A phone or computer will do the job – don’t overthink it! Don’t let technology be the obstacle that keeps you from creating content. The act of creating content will make you better at creating content and you can upgrade your skills and equipment over time.
6. Don’t treat any one video with extreme reverence.
The most important thing is that you record the video, get comfortable doing it, and then keep doing it. Keep. Doing. It. This is a volume game and you can’t create one video and expect it to be the final word on the topic. Your audience needs reminders, check ins, and accountability to incorporate your expertise into theirs.
Everyone needs cheese in their life says, or at least that’s what Kaley from Gather Round & Graze says. We’re inclined to agree!
Kaley talks about launching a food service business after being laid off from her event coordination job and outlines how she found success, what has been effective marketing, and how she’s formed meaningful partnerships with her business community.
Plus she talks about how often she texts her meat guy, the 6 cheeses she always has in rotation, and how she’s become the top result for “Best Charcuterie In Tampa.”
All that and more on another exciting episode of the refreshing edge podcast. Enjoy!