Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow.

Thirty-four percent of marketing professionals across the globe indicate that influencer marketing is at the top of their investment list for 2022 – placed above mobile web design as well as short-form video. Of those professionals who are currently using influencer marketing, 57% speak to its effectiveness, 46% plan to increase their current investments, and 11% indicate it is the top ROI-generating trend they’ve used.

Why do influencers work so well? Simply put, they are skilled with the platform(s) they use and experts in their niche. Influencers have an established audience that engages with, enjoys, and is influenced by their content. Whether they are widely-known with millions of followers or local with thousands of followers (also known as micro-influencers), investing in influencers can increase your brand awareness and boost sales.

When deciding which influencer to partner with, it’s important to not only look at their follower count, but also the demographics and engagement rates of their following. After partnering with your chosen influencer, it’s important to monitor the campaign performance to make sure your investment is producing the results you are looking for.

If you need help with your marketing strategy or have any questions about influencer marketing, reach out to us today for more information.