Tag Archives: Instagram

The Increasing Popularity of Micro-Influencers

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Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year.

Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact on your marketing plan and how you want to focus your target audience. 

It is always exciting to land a big influencer partnership to showcase your product or service to different audiences and prove it is the best among competitors. Consider going deeper and adding micro-influencers with a few thousand followers related to your business category into your influencer marketing strategy.

If you need help with your marketing strategy or have any questions about micro-influencer marketing, reach out to us today for more information.

Spam Bots on Instagram  

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If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams.

Spam bots are the most prevalent on Instagram. It can be tempting to pay for bots on Instagram
to quickly get likes, followers, and comments. It is always better to organically grow your reach by showing the authenticity of your brand vs. paying for the superficial numbers. Posting curated, quality content is worth it in the long run over short-term gains.

If you’re looking to mitigate the number of bot messages you receive, there are 3 methods:

Change your privacy settings. On Instagram, for instance, you can change your settings to restrict who can tag you to just people you follow. The downside to this is that people you may not follow yet may want to tag you in a product or service you provided.

Block and report the account as spam. This will restrict their ability to tag you in spam posts in the future, and reporting the account can result in the account being taken down.

Finally, you can choose to ignore them and hope it stops on its own!

If you need help with organically growing your presence on social media or have any questions, reach out to us today for more information.

The Latest Updates on Instagram: New Feed Options, Reels Remix, and More

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Instagram has been rolling out a lot of new updates and features over the past month. Two of our favorites are the new feed options and the Reels Remix.

Feed Options

Instagram has introduced two new chronological feed options – Following and Favorites – allowing you to choose how you want to view your feed. Following will only show you posts from people you follow while Favorites will only show you posts from accounts you have chosen, like your best friends, family, favorite creators, etc. You can Favorite up to 50 accounts, and these can be changed as much and as often as you would like. The Home feed is the previous Instagram algorithm that will show you posts you may like based on your like and comment history, as well as showing them non-chronologically. To switch between feeds, tap on the Instagram logo in the top left corner of the home page and select which feed you would like to see.

Reels Remix

Remix is similar to TikTok’s Duet feature where you can record a video in response to an existing Reel. You can Remix any Reel, as long as the original creator has enabled Remixing on their content. This feature is excellent for blind reactions to content, dance collaborations, and participating in challenges.

Other new features to look out for:

  • Creating Reels from Story Highlights
  • Adding Sound Effects in Reels
  • Private Story Likes
  • New “Your Activity” Feature
  • Updated Poll Sticker
  • New “Scheduled” Sticker

An important thing to note: When Instagram is rolling out updates, especially multiple different ones, the app can experience glitches more frequently than normal. Always be sure that you have the latest version downloaded on your device and report any issues you experience to Instagram.

If you need any help with social media and marketing, reach out to us today for more information.

Facebook and Instagram Ads- Which platform is best for your business?

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Facebook and Instagram may have some overlapping features, but overall users interact with them each uniquely. Determining which platform to use for ads if you don’t have the budget for both could be tricky- but it all comes down to your target audience and end goals.

According to Pew Research Center, Instagram is most popular between ages 18-24, while Facebook’s general audience is wider ranging, with 68% being between ages 50 to 64. Both Facebook and Instagram have algorithms and ways to target your ads to specific audiences.

Instagram is a visual platform, so it works great for businesses who have photography or videos to display. Facebook has the capability for users to have discussions, see your events, and more background information and content about your company as a whole. 

Facebook’s ad manager is integrated with Instagram, so that makes managing ads on both platforms easy. Testing one for a while and then stopping and testing the other works too! 

Take some time to think about what goal you are trying to achieve with ads and who your demographic is. Reach out to us at hello@edge-one.com or give us a call at 503-567-7343 if you are in need of an ads consultation or ad management for any platform.