Tag Archives: internet

Spam Bots on Instagram  

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If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams.

Spam bots are the most prevalent on Instagram. It can be tempting to pay for bots on Instagram
to quickly get likes, followers, and comments. It is always better to organically grow your reach by showing the authenticity of your brand vs. paying for the superficial numbers. Posting curated, quality content is worth it in the long run over short-term gains.

If you’re looking to mitigate the number of bot messages you receive, there are 3 methods:

Change your privacy settings. On Instagram, for instance, you can change your settings to restrict who can tag you to just people you follow. The downside to this is that people you may not follow yet may want to tag you in a product or service you provided.

Block and report the account as spam. This will restrict their ability to tag you in spam posts in the future, and reporting the account can result in the account being taken down.

Finally, you can choose to ignore them and hope it stops on its own!

If you need help with organically growing your presence on social media or have any questions, reach out to us today for more information.

Focus Your Messaging

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In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. 

Crafting short messaging, addressing customer needs, and using straightforward language within your marketing strategy is crucial to truly connecting with your audience while showing that your service/product is the best option. Some different examples of messaging types include:

  • Value
  • Ease
  • Comfort
  • Security
  • Practicality 
  • Sustainability 

If you need help with telling your brand story or have any questions, reach out to us today for more information.

3 Reasons Why Your Ads Are Underperforming

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If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your success.

1. Your Campaign and Website Pages Are Not Aligning

Be sure that when linking your ads, they direct to a specific landing page for consumers to easily convert. The home page has all the generic information about the business, but a landing page is better optimized and customizable for conversions. Once you have an established landing page, make sure that your campaign descriptions, headlines, and landing pages have seamless messaging that all compliments each other. This allows for a consumer to resonate with your service or products all the way from web searches, clicking on the ad, and through the website experience.

2. Call to Action is Not Clear

The call to action in your ad needs to match up with the ad copy, along with a relevant landing page. Be sure to show the benefit of your product or service, how you differ from competitors, and implement an easy process for customers to move through the purchase funnel of awareness, interest desire, + action.

3. Budget Is Constrained

Having a low budget that is less than the recommended amount can prevent you from getting traffic. Make sure you are allocating at least $20/day PER campaign to be able to scale and optimize your campaigns properly.

If you are having issues and need support navigating your ads, reach out to us today for more information.

The Rising Trend (Again) of QR Codes

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Chances are within the last couple of years you have seen QR codes (or Quick Response codes) out in the wild while out shopping or eating out at restaurants. While QR codes were once thought of as a gimmick, they have become a trend throughout the pandemic as consumers continue to value contactless forms of interaction. 

Originally created to replace barcodes within the manufacturing industry, QR codes provide the user with much more information. Additionally, QR codes are integrated into the camera of most new smartphones, which provides more ease than before when downloading a QR scanner app was required. 

While interest in QR codes has been lackluster in Europe and North America, more than 90% of Chinese mobile payments run through Alipay and WeChat Pay, where both platforms utilize QR codes for their transactions. 

QR codes have been utilized for all different types of retailers and are accessible to large and small businesses alike. It is a great way to share credentials, sustainability information, and generic information right on a customer’s smartphone.

While this is a rapidly growing technology and you may be considering implementing QR codes into your future business plan, there are some data concerns to be aware of. There are security risks where hackers send malicious links to consumers who scan the codes. According to Penta Security, “One common method is to embed a malicious URL containing malware into a QR code so that when a victim uses their mobile device to scan it, the malware would be downloaded and activated in their device”. 

So how do you protect yourself from these risks? The best way is to use a reputable QR code company. Here are some examples of reputable companies that provide flexible plans:

All in all, QR codes are not very expensive and provide a lot of conversions while sharing important information or promotions with your customers. If you need any help navigating new trends, social media, and marketing, reach out to us today for more information.

Google My Business Customer Service Updates

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There can be many common issues that business owners face while utilizing Google My Business. You may have logged in to your Google My Business dashboard, had a question, comment, or concern, and needed to contact customer service on short notice. Over the past year, Google My Business has combined all of their previous contact forms into one form available here.  Additionally, there have been more updates to ways to get in touch with Google My Business that we outline below.

Google has done away with the ability to call their toll-free customer support number, and they have made it very difficult to find their email support. Here is how to email Google customer support through your dashboard:

  • Click the support link in the bottom left of the Google My Business Dashboard
  • Select contact us
  • Answer the support questions and Google will direct you to a help center document or give you the option to email Google My Business customer service support
Contact Us

Social Media

There are also other ways to get Google’s attention through social media. If you go to their Facebook Page and comment on their posts or send them a message, their customer support team will be in contact with you. 

Google My Business

Additionally, you can contact Google My Business through their Twitter account either through private messages or by sending a tweet and tagging them @GoogleMyBiz. 

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Google My Business tends to have personalized and fast responses on social media, so it may be more convenient if you are an avid social media user. 

If you don’t want to wait for a customer service rep to get back to you, you can also check out the Google My Business Help Center, which has more detailed information about common issues Google My Business members stumble across while using the platform. If you’d rather someone else help solve the puzzle and work with Google on your behalf, contact us to set up a call and we will take care of it for you.