Tag Archives: internet

Digital Identification For Apple Users Now Accepted at Select Airports

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Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the past. 

If you have been dreaming of the day that you can easily show your driver’s license or I.D. card from your phone while traveling, Arizona is allowing residents that have TSA PreCheck to use their digital identification at select security checkpoints at Phoenix Sky Harbor airport. Soon to follow in Arizona’s footsteps are Colorado, Hawaii, Mississippi, Ohio, Puerto Rico, Connecticut, Georgia, Iowa, Kentucky, Maryland, Oklahoma, and Utah. The new feature is currently supported on iPhone 8 and later as well as Apple Watch Series 4 and later.

Some experts such as Alexis Hancock are raising privacy issues related to this new feature such as, “Overlooking scenarios where people don’t want to tie identity documentation to their devices if they do not wish to, [and how] TSA or other enforcement entities may overstep with this technology”. 

Apple announced that they have considered all privacy concerns related to using your smartphone device as a personal identifier. In addition, Apple assured users that their form of I.D. can be used without unlocking their phone, and no hand-off of the phone is required. 

If you need help with your marketing strategy or have any questions about new and emerging trends, reach out to us today for more information.

The Increasing Popularity of Micro-Influencers

Advertising Blog Branding Marketing No Comments
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Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year.

Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact on your marketing plan and how you want to focus your target audience. 

It is always exciting to land a big influencer partnership to showcase your product or service to different audiences and prove it is the best among competitors. Consider going deeper and adding micro-influencers with a few thousand followers related to your business category into your influencer marketing strategy.

If you need help with your marketing strategy or have any questions about micro-influencer marketing, reach out to us today for more information.

Spam Bots on Instagram  

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If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams.

Spam bots are the most prevalent on Instagram. It can be tempting to pay for bots on Instagram
to quickly get likes, followers, and comments. It is always better to organically grow your reach by showing the authenticity of your brand vs. paying for the superficial numbers. Posting curated, quality content is worth it in the long run over short-term gains.

If you’re looking to mitigate the number of bot messages you receive, there are 3 methods:

Change your privacy settings. On Instagram, for instance, you can change your settings to restrict who can tag you to just people you follow. The downside to this is that people you may not follow yet may want to tag you in a product or service you provided.

Block and report the account as spam. This will restrict their ability to tag you in spam posts in the future, and reporting the account can result in the account being taken down.

Finally, you can choose to ignore them and hope it stops on its own!

If you need help with organically growing your presence on social media or have any questions, reach out to us today for more information.

Focus Your Messaging

Blog Branding Marketing No Comments
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In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to resonate with your brand. 

Crafting short messaging, addressing customer needs, and using straightforward language within your marketing strategy is crucial to truly connecting with your audience while showing that your service/product is the best option. Some different examples of messaging types include:

  • Value
  • Ease
  • Comfort
  • Security
  • Practicality 
  • Sustainability 

If you need help with telling your brand story or have any questions, reach out to us today for more information.

3 Reasons Why Your Ads Are Underperforming

Advertising Blog Branding Campaign Marketing No Comments
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If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your success.

1. Your Campaign and Website Pages Are Not Aligning

Be sure that when linking your ads, they direct to a specific landing page for consumers to easily convert. The home page has all the generic information about the business, but a landing page is better optimized and customizable for conversions. Once you have an established landing page, make sure that your campaign descriptions, headlines, and landing pages have seamless messaging that all compliments each other. This allows for a consumer to resonate with your service or products all the way from web searches, clicking on the ad, and through the website experience.

2. Call to Action is Not Clear

The call to action in your ad needs to match up with the ad copy, along with a relevant landing page. Be sure to show the benefit of your product or service, how you differ from competitors, and implement an easy process for customers to move through the purchase funnel of awareness, interest desire, + action.

3. Budget Is Constrained

Having a low budget that is less than the recommended amount can prevent you from getting traffic. Make sure you are allocating at least $20/day PER campaign to be able to scale and optimize your campaigns properly.

If you are having issues and need support navigating your ads, reach out to us today for more information.