Tag Archives: marketing

The Future of Immersive & Experiential Marketing: Augmented & Virtual Realities

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Imagine this: You’re scrolling through Instagram and an advertisement from your favorite clothing company pops up. You start exploring products and decide to try on a new pair of jeans. Selecting the pair you want to try, you move into the virtual fitting room and step back to view how the jeans fit. You decide you like them and place an order. All of this without leaving the comfort of your home.

This is immersive and experiential marketing at its finest: integrating new technologies and trends to stay ahead of the marketing crowd. Digital marketing is highly competitive, so delivering consistent messaging that engages your customers is crucial! Stand out from the rest through implementing augmented and virtual realities in your marketing efforts.

Augmented reality (AR) is the use of technology to augment or enhance a person’s perception of their physical environment. This is done by overlaying a digital experience over the top of a physical one. Think Pokemon GO! If you turn on AR, then when you go to catch a Pokemon, the Pokemon will be overlaid on whatever is shown in your rear-facing camera.

Virtual reality, on the other hand, is a completely immersive digital experience. By putting on a headset, the display replaces your physical environment rather than integrating the two. This has become very popular in the video game industry, but it is also used in healthcare, construction, and more!

Using AR and VR in marketing is an emerging strategy with a plethora of benefits. Not only are you more likely to be noticed as a leading brand in the industry, you have a greater opportunity to reach a larger audience, collect demographic and preferential data on your audience, personalize your marketing message, and boost interest in your products or services. Furthermore, you will be adding value to your efforts by providing your customers with a clearer idea of what they are investing in, allowing them to accurately visualize the product before purchasing.

Both AR and VR provide unique experiences for your customers, whether it’s testing out a product before purchasing or getting to experience the behind the scenes aspects of your business – and this is what customers want! 61% of consumers prefer companies that offer AR, and 68% spend more time with the products if AR is available. Get your customers invested in the process, get quality feedback from them, and get them to come to you through these experiences. 

If you need help with your marketing strategy or have any questions about new and emerging trends, reach out to us today for more information.

Refreshing Edge Podcast Season 2 Is Here!

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In the first episode of our much-anticipated Season 2, Megan and Nicholas are back with big updates and new ideas for our listeners. Tune in as we discuss what we’ve had going on in the last year, what’s next in store for Refreshing Edge, and the unveiling of our newest segment called “Ask Megan and Nicholas!”

All that and more on another exciting episode of the Refreshing Edge Podcast!

Enjoy!

Get a Head Start On Your 2023 Marketing Plan

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2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. While it is nice to celebrate current accomplishments and successful campaigns within the last year, it is in your best interest to start planning your marketing strategies and get a jumpstart for 2023. As you begin planning for a new year in relation to your marketing team, certain aspects or goals can change year over year. Setting a budget based on needs such as outsourcing vs. in-house, advertising, professional photography, video, and social media is important to figure out early. In your planning process, you may realize it could be time to reassess priorities such as increasing your social media presence, outsourcing a professional for a specific marketing niche, or refreshing your branding photography in order to elevate your brand. 

Understanding the bigger picture and your long-term business goals provides an excellent foundation for your 2023 marketing objectives. According to Hubspot, strategic and tactical planning is defined as, “lying out the long-term, broad goals that a business or individual wants to achieve… while tactical planning outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan”. How you prioritize your strategic and tactical goals will determine how the rest of your 2022 will go, and allow you to be more prepared to meet those goals as we move into 2023. 

At this point of the year, you will want to start working on your strategic plan for 2023 and then narrow down your tactical goals to review and revise on a frequent basis. While focusing on small goals in the interim does not immediately show an impact, they feed into and support your big-picture strategic goals and can impact your organization at a high level in order to see impactful changes. Utilizing both strategic and tactical planning along with a solid marketing plan will give you the tools to be well-equipped to grow your business in 2023. 

If you need help with your marketing strategy or have any questions about planning, reach out to us today for more information.

Digital Identification For Apple Users Now Accepted at Select Airports

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Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around with us, and could mean that carrying around wallets could become a thing of the past. 

If you have been dreaming of the day that you can easily show your driver’s license or I.D. card from your phone while traveling, Arizona is allowing residents that have TSA PreCheck to use their digital identification at select security checkpoints at Phoenix Sky Harbor airport. Soon to follow in Arizona’s footsteps are Colorado, Hawaii, Mississippi, Ohio, Puerto Rico, Connecticut, Georgia, Iowa, Kentucky, Maryland, Oklahoma, and Utah. The new feature is currently supported on iPhone 8 and later as well as Apple Watch Series 4 and later.

Some experts such as Alexis Hancock are raising privacy issues related to this new feature such as, “Overlooking scenarios where people don’t want to tie identity documentation to their devices if they do not wish to, [and how] TSA or other enforcement entities may overstep with this technology”. 

Apple announced that they have considered all privacy concerns related to using your smartphone device as a personal identifier. In addition, Apple assured users that their form of I.D. can be used without unlocking their phone, and no hand-off of the phone is required. 

If you need help with your marketing strategy or have any questions about new and emerging trends, reach out to us today for more information.

The Increasing Popularity of Micro-Influencers

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Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year.

Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact on your marketing plan and how you want to focus your target audience. 

It is always exciting to land a big influencer partnership to showcase your product or service to different audiences and prove it is the best among competitors. Consider going deeper and adding micro-influencers with a few thousand followers related to your business category into your influencer marketing strategy.

If you need help with your marketing strategy or have any questions about micro-influencer marketing, reach out to us today for more information.