Canva, Adobe Illustrator, and Photoshop are each platforms that are used for design work. While Adobe Illustrator and Photoshop are more versatile in content creation and can be used for branding, photography, graphic design, etc, it tends to be Canva that we often see businesses try to use for every design need.
Canva is easy to use and often utilized to create custom templates for social media, presentations, and other marketing materials. Trying to use Canva for logo creation or graphic design doesn’t allow for much original design or creativity due to the nature of the pre-made templates on the platform. That means the design wouldn’t be very unique or high quality.
Adobe Illustrator and Photoshop have a higher learning curve than Canva so it takes time to use each platform to its full potential. They also are more expensive. The reason behind this is Adobe Illustrator and Photoshop give the designer freedom to build a design completely from scratch. The product is always high quality if the designer is doing it right.
Having a designer who knows what they are doing is extremely important, with all platforms! When we have our Graphic Designer create something on Canva vs our Administrative Assistant, the results are wildly different. (see below)
If you have the capability to learn Adobe Illustrator and Photoshop and have an eye for design, we encourage you to purchase the platforms as it may be worth your while in the long run. Remember, Canva is great to use for template work but won’t do your brand justice if you use it for logo or other graphic design needs. Professional designers have the ability to listen to your needs and turn your ideas into a design that matches your style best. We think it’s worth it to have a design created you will use for years to come.
Reach out to us today if you have any further design questions.