Tag Archives: social media

The Increasing Popularity of Micro-Influencers

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Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year.

Micro-influencers are gaining popularity and allow businesses to target up-and-coming creators with smaller, more niche audiences compared to larger creators. This has a big impact on your marketing plan and how you want to focus your target audience. 

It is always exciting to land a big influencer partnership to showcase your product or service to different audiences and prove it is the best among competitors. Consider going deeper and adding micro-influencers with a few thousand followers related to your business category into your influencer marketing strategy.

If you need help with your marketing strategy or have any questions about micro-influencer marketing, reach out to us today for more information.

Influencer Marketing

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Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow.

Thirty-four percent of marketing professionals across the globe indicate that influencer marketing is at the top of their investment list for 2022 – placed above mobile web design as well as short-form video. Of those professionals who are currently using influencer marketing, 57% speak to its effectiveness, 46% plan to increase their current investments, and 11% indicate it is the top ROI-generating trend they’ve used.

Why do influencers work so well? Simply put, they are skilled with the platform(s) they use and experts in their niche. Influencers have an established audience that engages with, enjoys, and is influenced by their content. Whether they are widely-known with millions of followers or local with thousands of followers (also known as micro-influencers), investing in influencers can increase your brand awareness and boost sales.

When deciding which influencer to partner with, it’s important to not only look at their follower count, but also the demographics and engagement rates of their following. After partnering with your chosen influencer, it’s important to monitor the campaign performance to make sure your investment is producing the results you are looking for.

If you need help with your marketing strategy or have any questions about influencer marketing, reach out to us today for more information.

Spam Bots on Instagram  

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If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be when bots tag you in random giveaways and potential scams.

Spam bots are the most prevalent on Instagram. It can be tempting to pay for bots on Instagram
to quickly get likes, followers, and comments. It is always better to organically grow your reach by showing the authenticity of your brand vs. paying for the superficial numbers. Posting curated, quality content is worth it in the long run over short-term gains.

If you’re looking to mitigate the number of bot messages you receive, there are 3 methods:

Change your privacy settings. On Instagram, for instance, you can change your settings to restrict who can tag you to just people you follow. The downside to this is that people you may not follow yet may want to tag you in a product or service you provided.

Block and report the account as spam. This will restrict their ability to tag you in spam posts in the future, and reporting the account can result in the account being taken down.

Finally, you can choose to ignore them and hope it stops on its own!

If you need help with organically growing your presence on social media or have any questions, reach out to us today for more information.

E-Commerce vs. Online Marketplaces: Which is Better for Your Business?

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In light of the Etsy strike, it’s important to discuss diversifying your sales and why having both an Etsy shop and an e-commerce website – as well as selling through social media marketplaces – is beneficial. Similar to having a marketing strategy outside of social media, you need to have multiple sales strategies for your online business. Let’s go over each so you are better informed on your options going forward!

Etsy Marketplace has a trustworthy reputation, and overall the platform is reliable. It is free and easy to set up, so you can get started selling right away! However, there are listing and selling fees, meaning when you add a product to your shop and when you sell a product, fees are incurred. Additionally, it lacks customizability, so you have limited brand awareness. You have a greater potential for reach and exposure, but the site is highly competitive, so it’s crucial that your SEO is spot on in order to be found. 

An e-commerce website, such as WordPress or Shopify, takes time and money to set up and maintain, but it is fully customizable and you have more control over branding and shop policies. There’s no overhead on your individual products, just payments to register the domain name and keep your website up.

Similar to Etsy, social media marketplaces (Facebook Marketplace, Instagram Shopping, Google Shopping, etc.) are easy to sell on and easy to set up, especially if you already have an active audience there. However, competition is high and it’s easy to get lost in the abyss. Additionally, there are fees for each sale made.

Having an e-commerce site as well as selling in online marketplaces is beneficial because if one shop goes down, you have a backup option and can keep your business running. Or, in the case of Etsy, if fees increase more than you are comfortable with, you can pivot your strategy to focus on your e-commerce website and other marketplaces instead. Ultimately, it comes down to not having your eggs all in one basket and doing what works best for your business.

If you need help with your e-commerce website or have any questions about selling online, reach out to us today for more information.

The Latest Updates on Instagram: New Feed Options, Reels Remix, and More

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Instagram has been rolling out a lot of new updates and features over the past month. Two of our favorites are the new feed options and the Reels Remix.

Feed Options

Instagram has introduced two new chronological feed options – Following and Favorites – allowing you to choose how you want to view your feed. Following will only show you posts from people you follow while Favorites will only show you posts from accounts you have chosen, like your best friends, family, favorite creators, etc. You can Favorite up to 50 accounts, and these can be changed as much and as often as you would like. The Home feed is the previous Instagram algorithm that will show you posts you may like based on your like and comment history, as well as showing them non-chronologically. To switch between feeds, tap on the Instagram logo in the top left corner of the home page and select which feed you would like to see.

Reels Remix

Remix is similar to TikTok’s Duet feature where you can record a video in response to an existing Reel. You can Remix any Reel, as long as the original creator has enabled Remixing on their content. This feature is excellent for blind reactions to content, dance collaborations, and participating in challenges.

Other new features to look out for:

  • Creating Reels from Story Highlights
  • Adding Sound Effects in Reels
  • Private Story Likes
  • New “Your Activity” Feature
  • Updated Poll Sticker
  • New “Scheduled” Sticker

An important thing to note: When Instagram is rolling out updates, especially multiple different ones, the app can experience glitches more frequently than normal. Always be sure that you have the latest version downloaded on your device and report any issues you experience to Instagram.

If you need any help with social media and marketing, reach out to us today for more information.