Imagine this: You’re scrolling through Instagram and an advertisement from your favorite clothing company pops up. You start exploring products and decide to try on a new pair of jeans. Selecting the pair you want to try, you move into the virtual fitting room and step back to view how the jeans fit. You decide you like them and place an order. All of this without leaving the comfort of your home.
This is immersive and experiential marketing at its finest: integrating new technologies and trends to stay ahead of the marketing crowd. Digital marketing is highly competitive, so delivering consistent messaging that engages your customers is crucial! Stand out from the rest through implementing augmented and virtual realities in your marketing efforts.
Augmented reality (AR) is the use of technology to augment or enhance a person’s perception of their physical environment. This is done by overlaying a digital experience over the top of a physical one. Think Pokemon GO! If you turn on AR, then when you go to catch a Pokemon, the Pokemon will be overlaid on whatever is shown in your rear-facing camera.
Virtual reality, on the other hand, is a completely immersive digital experience. By putting on a headset, the display replaces your physical environment rather than integrating the two. This has become very popular in the video game industry, but it is also used in healthcare, construction, and more!
Using AR and VR in marketing is an emerging strategy with a plethora of benefits. Not only are you more likely to be noticed as a leading brand in the industry, you have a greater opportunity to reach a larger audience, collect demographic and preferential data on your audience, personalize your marketing message, and boost interest in your products or services. Furthermore, you will be adding value to your efforts by providing your customers with a clearer idea of what they are investing in, allowing them to accurately visualize the product before purchasing.
Both AR and VR provide unique experiences for your customers, whether it’s testing out a product before purchasing or getting to experience the behind the scenes aspects of your business – and this is what customers want! 61% of consumers prefer companies that offer AR, and 68% spend more time with the products if AR is available. Get your customers invested in the process, get quality feedback from them, and get them to come to you through these experiences.
If you need help with your marketing strategy or have any questions about new and emerging trends, reach out to us today for more information.