The Importance of Video Content in Social Media Strategy


From cat videos to five-minute crafts, video content has come a long way since YouTube’s launch back in 2005. The internet has become a video library, ranging from 6 seconds (we see you, Vine fans) to hours of content to binge at will. 

Because this content is so accessible and perfect for our short attention spans (a 2013 study by Microsoft found the average human attention span to be only 8 seconds!), it has risen to be one of the most popular post types on social media. 

It’s not just mindless messaging, though. Your audience is searching for you, and they’re searching video content. YouTube has become the second-largest search engine in the world, led only by Google. Every day, over 1 billion hours of video communications are provided to users on YouTube, and over 2 billion users are logged in each month. People are seeking out visual, informative, and personalized content; from entertainment to instructional videos, the opportunity for you to establish yourself as an expert in your field has never been more accessible.

In their latest report, Cisco projected that 82% of all consumer internet traffic will consist of video content by 2022. This is a huge percentage, and through social media, you can easily take this trend by storm. 

  • Back in 2020, Instagram launched Instagram Reels, which prioritizes short, engaging, informative clips for their users. Reels receive huge amounts of engagement, and are wonderful personal touches to your feed! 

On our social channels, we love to utilize TikTok and Instagram Reels to connect to our community. Check out the Reels to see what we’ve been up to! Videos are the perfect opportunity for our team to show our fun side to our audience, as well as keep up with the latest online trends.

Video content provides an incredible opportunity to connect to your audience in ways we could never do before. It helps create a community by allowing you to easily provide tips and tricks, connect a face to a brand, and show behind-the-scenes action, giving your audience a ticket to a sort of “exclusive club” within your business.

Go post a video today!


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