6 Simple Tips for Creating Videos for Your Business

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Wanting to record videos for your business? We’ve created a list of recommendations to make sure your videos look and sound good for your intended audience. Once you get these down, you will start getting comfortable with recording in no time!    

1. Shoot in a quiet place.

The last thing you want is your neighbor’s lawnmower making a surprise appearance in your audio. Try to keep distractions to a minimum and make sure the focus is on the words you’re saying.

2. Face a window so the natural light can hit your face.

Good lighting is the easiest way to up-level your videos. Make sure the light hits your face / subject so you don’t end up stark shadows or grainy video. If you position a light source behind you, your whole video will become dark and it becomes a distraction. Keep the light sources in front!

3. If shooting at night, consider using a ring light to improve the lighting. 

We recommend a tripod / phone holder which can be helpful to steady your device while recording. Without some type of light in a dark place, it may look like you are just a floating face. That could be humorous, but probably not what you’re looking for!

4. Look directly into the camera when speaking and not at the preview screen.

One of the biggest problems with self-created videos is when the subject looks at the preview screen instead of directly into the camera. If you look directly at the camera, the user watching the video will feel like you’re looking directly at them, which creates a deeper sense of connection on playback.

5. Use whatever device is convenient for you to record.

The best camera in the world is the one you have access to at any moment. A phone or computer will do the job – don’t overthink it! Don’t let technology be the obstacle that keeps you from creating content. The act of creating content will make you better at creating content and you can upgrade your skills and equipment over time.

6. Don’t treat any one video with extreme reverence.

The most important thing is that you record the video, get comfortable doing it, and then keep doing it. Keep. Doing. It. This is a volume game and you can’t create one video and expect it to be the final word on the topic. Your audience needs reminders, check ins, and accountability to incorporate your expertise into theirs.