Specialty Heating and Cooling

port cover template SHC
Website Redesign and Maintenance
Pay Per Click and Social Media Management
Ongoing Marketing and Advertising Plan Consulting

The Challenge

Create an integrated marketing plan for a large regional business that pulls together their database of contacts, leverages their existing content, and utilizes their position in the community to solidify their place as the best Heating and Cooling company in Portland.

Their Website

We redesigned their website interface to more closely match their branding, realigned their content for a better user experience, and run ongoing split tests for landing page effectiveness. The website houses their expansive library of online content, converts prospective users into leads, and gets found in organic search.

View The Website Here

The Digital Plan

Coupled with online advertising, a live chat agent for questions, monthly newsletter, and solid landing pages and offers, we have turned the Specialty website into their #1 source for new leads and business.

Starting with the website, we redesigned the online experience for the user from the ground up. From there, we incorporated monthly newsletter options, online ads, and a coordinated social media campaign to grow their online presence and revenue growth.

Specialty’s Aeroseal of Oregon Landing Page

SHC Cares Flyer: Doernbecher Hospital Stuffed Animal Drive

Jingle Contest

Engaging the community, inspiring creativity, and giving a goal really worth winning is a formula proven to generate buzz and traffic around your business and we have the data to prove it!

Specialty Heating & Cooling (SHC) is an award winning family-owned and operated HVAC company based in the Portland Metro Area of Oregon. It came to us with a problem we were excited to solve. SHC asked us how can it reach others outside current avenues about its services, this can prove difficult even for a popular company within the NW.

View the full case study here!

2017 Jingle Contest Winners

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