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Specialty Heating and Cooling

Website Redesign and Maintenance
Pay Per Click and Social Media Management
Ongoing Marketing and Advertising Plan Consulting

The Challenge

Create an integrated marketing plan for a large regional business that pulls together their database of contacts, leverages their existing content, and utilizes their position in the community to solidify their place as the best Heating and Cooling company in Portland.

Their Website

We redesigned their website interface to more closely match their branding, realigned their content for a better user experience, and run ongoing split tests for landing page effectiveness. The website houses their expansive library of online content, converts prospective users into leads, and gets found in organic search. View The Website Here

The Digital Plan

Coupled with online advertising, a live chat agent for questions, monthly newsletter, and solid landing pages and offers, we have turned the Specialty website into their #1 source for new leads and business.

Your Online Marketing Hub

Starting with the website, we redesigned the online experience for the user from the ground up. From there, we incorporated monthly newsletter options, online ads, and a coordinated social media campaign to grow their online presence and revenue growth.

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