Specialty Heating & Cooling Jingle Contest

Engaging the community, inspiring creativity, and giving a goal really worth winning is a formula proven to generate buzz and traffic around your business and we have the data to prove it!

Specialty Heating & Cooling (SHC) is an award winning family-owned and operated HVAC company based in the Portland Metro Area of Oregon. It came to us with a problem we were excited to solve. SHC asked us how can it reach others outside current avenues about its services, this can prove difficult even for a popular company within the NW.

Engaging the community, inspiring creativity, and giving a goal really worth winning is a formula proven to generate buzz and traffic around your business and we have the data to prove it!

Specialty Heating & Cooling (SHC) is an award winning family-owned and operated HVAC company based in the Portland Metro Area of Oregon. It came to us with a problem we were excited to solve. SHC asked us how can it reach others outside current avenues about its services, this can prove difficult even for a popular company within the NW.

View the full case study here!

Video entries were held open from September 15th to December 19th and submissions were to be uploaded to YouTube and posted on the SHC’s facebook page and/or Instagram using the hashtag #SHCJingleContest. Between then, SHC received three great and creative submissions from the Oregon Youth Chorale, Rock’n’Roll Camp for Girls, and the Oregon City High School Choir. Each submission was different and offered a variety of styles for voters to choose from.

We created a new page within SHC’s website that users to vote once per video everyday while voting was open, encouraging users to visit the site and increase traffic. This page allowed users to view the videos and cast their votes on one or all of the videos while the page would keep track of views and votes on the three submissions. Once the deadline was reached, voting was open from December 21st, 2016 to January 4th, 2017.

On December 21st SHC saw an incredible 1,349 sessions on their site! The whole month of December received 8,068 sessions (64.72% increase from November) with 6,277 new user sessions (63.72% increase of new users from November). We helped SHC succeed in reaching all parts of the NW, the largest viewership being in Portland, Seattle, Oregon City, Beaverton, and West Linn as well as seeing increases in viewers from Tigard, Vancouver, Hillsboro, Lake Oswego, and Tualatin. While this promotion was about the Jingle Contest, the /shcjinglecontest/ page was only second highest page in amount of traffic (1,369 new user sessions or 1,776) while its /services/special-offers/ page saw the highest traffic (2,392 new user sessions of 2,929), showing that not only were users viewing their website for the Jingle Contest but what SHC had to offer as well!

Once the voting was closed, the winner was Oregon City High School Choir! Their iteration SHC’s jingle was a combination of great videography and singing by the students. The winning video was viewed 10,899 times and received 1,224 votes. From all three videos, the total views was 16,114 and the total votes was 1,818. On SHC’s Facebook page, the posted entries received a total of 3,668 views.

Once voting was closed and all the votes had been accounted for, we wanted to utilize Facebook’s new Facebook Live feature. We notified Oregon City High School’s administration of winning SHC’s Jingle Contest and surprised the students with the $5,000 check. The Jingle Contest First Place Award Announcement video reached 10,666 people, had 6.4K views, 48 shares, 109 reactions, and 15 comments. The first place award photo reached 3,618 people, had 54 reactions, 10 comments, and 24 shares.

Even though Rock’n’Roll Camp for Girls and Oregon Youth Chorale didn’t win the grand prize SHC believed all of the entries were fun and creative! They surprised the 2nd and 3rd place winners who received $2,500 and $1,000 respectively.

The Jingle Contest left SHC with fantastic brand exposure across several different platforms and areas around the NW. It reached and engaged various demographics, whether that was the youth organization administration or the students and their parents all the while it engaged its current client base. SHC now has resources that can be used for future advertising, important data referencing, and the priceless experience of inspiring hard work and creativity.

View the winning videos here!