-
Using Mobile Optimization To Improve Your Website
What Is Mobile Optimization? Alice is looking for an auto shop to repair her car. A friend recommends a great local business, so Alice pulls out her phone and Googles the company. She clicks on its website to learn more […]
-
Livestream Shopping: The New Online Shopping Experience
Do you remember watching TV infomercials and shopping channels? The host would address common pain points in their industry, show off the featured products, demonstrate how to use them, and offer limited-time deals to encourage viewers to purchase. They always […]
-
Create Seamless Online Shopping Experiences With Social Commerce
Social media is always adapting, changing, and evolving with consumer trends. Over the years, it has shifted from simple text-based posts to increasingly visual content. The user base on social platforms has also changed. With an increasing number of brands […]
-
Everything You Need To Know About YouTube Advertising
With 2.56 billion active users worldwide, YouTube is the second largest search engine and the second most popular social media platform. The popularity of this platform lends to its success in marketing strategies. Online video advertising is a great way […]
-
The Power Of Influence – Refreshing Edge Podcast
We’re back with another podcast on the power of influence. What does influence look like in your life? What can we learn from online influencers? How can we be influential in our own spheres? Plus Nicholas talks about how he […]
-
3 Simple Ways To Improve Your Email Marketing
Email marketing is a popular marketing tool, and for good reason! It forces your audience to take direct action by either reading, deleting, or archiving your email. When used correctly, email marketing builds relationships with your audience while driving traffic to […]
-
A Closer Look At The Leading Social Media Marketing Strategy: Short Form Video Content
The year is 2013. You and your friends just finished sharing the newest, funniest Vines with each other, watching these 6-second looping videos on repeat. Fast forward to 2020. While Vines are still referenced, the platform itself has been archived. […]
-
The Future of Immersive & Experiential Marketing: Augmented & Virtual Realities
Imagine this: You’re scrolling through Instagram and an advertisement from your favorite clothing company pops up. You start exploring products and decide to try on a new pair of jeans. Selecting the pair you want to try, you move into […]
-
Refreshing Edge Podcast Season 2 Is Here!
In the first episode of our much-anticipated Season 2, Megan and Nicholas are back with big updates and new ideas for our listeners. Tune in as we discuss what we’ve had going on in the last year, what’s next in […]
-
Get a Head Start On Your 2023 Marketing Plan
2023 may seem far off, but in regards to creating a yearly marketing plan, it is best to get started right away. You may have reflected on current or past campaigns that have gone live for your 2022 marketing strategy. […]
