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Digital Identification For Apple Users Now Accepted at Select Airports
Transitioning to digital wallets within our smartphones has allowed us to use credit cards, rewards cards, tickets, and more just with an easy tap on our phones. This allows us the convenience of only having to bring a phone around […]
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The Increasing Popularity of Micro-Influencers
Building a strategy around micro-influencers has been increasingly popular in recent years. The entire influencer market is growing from $1.7 billion in 2016 to an expected $16.4 billion this year. Micro-influencers are gaining popularity and allow businesses to target up-and-coming […]
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Best Website Designers In Portland, Oregon Since 2003
If you allow us to be bold for a moment, we first started this business in 2003 when designing websites often meant marking up html files in a text editor (or worse, Dreamweaver) and linking your own external stylesheet. Tableless […]
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Influencer Marketing
Influencer marketing has grown exponentially in the past few years. In 2021, the total influencer marketing expenditure was estimated to be $13.8 billion. While the pandemic influenced this accelerated growth, it has continued to grow. Thirty-four percent of marketing professionals […]
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Spam Bots on Instagram Â
If you have spent any time on platforms such as Instagram or Facebook, you have probably encountered bots commenting on posts stating how you have won a free iPhone or promoting fake accounts. You know how annoying it can be […]
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Focus Your Messaging
In this digital world, it is important that your marketing message stands out from the crowd and tells your brand story. Meaningful messages that show your audience why they should choose your product or service are important for them to […]
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Advantages of Audio Streaming
The podcast industry has grown significantly throughout the past few years. In 2022, Google reported over 2 million podcasts registered on Google. While podcasts have been gaining popularity, the market is not yet extremely saturated such as other websites like […]
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E-Commerce vs. Online Marketplaces: Which is Better for Your Business?
In light of the Etsy strike, it’s important to discuss diversifying your sales and why having both an Etsy shop and an e-commerce website – as well as selling through social media marketplaces – is beneficial. Similar to having a […]
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The Latest Updates on Instagram: New Feed Options, Reels Remix, and More
Instagram has been rolling out a lot of new updates and features over the past month. Two of our favorites are the new feed options and the Reels Remix. Feed Options Instagram has introduced two new chronological feed options – […]
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3 Reasons Why Your Ads Are Underperforming
If you have encountered ads that are underperforming, it can be frustrating to not see a return on investment. Even after giving your account proper time to optimize, there are a few common reasons for underperformance that can hinder your […]
